Events

Why It's Time to Create a New Leadership Playbook

10:00AM - 10:30AM
Huge

Judith Hoogenboom, Chief Strategy Officer, Huge Inc.
Josh Bronstein, Head of Learning and Leadership Development, Bank of America
Bonita Stewart, Vice President, Global Partnerships, Google
Lori Costew, Chief Diversity Officer and People Strategy, Ford Motor Company
Ronda Carnegie, Chief Innovation Officer, The Female Quotient

Podcasting is Working for Brands - Here's Where it's Going Next

10:30AM - 11:00AM
IPG Media Lab

As recently stated in Forbes, “In the kingdom of brand experience, audio is emerging as the next successor to the crown.” Podcasting is clearly one of its primary channels.

From new formats like short-form podcasts, to intelligence that determines how ads work best for the format, brands’ opportunities to get podcasting right are only growing. Discover where things are headed in this panel featuring leaders from Axios, Megaphone, Veritonic and more.

Among the range of levers that marketers can pull to win over consumers with audio, podcasting is obviously one of the most primary -- and the market is reflecting it. Revenue will grow roughly 15% this year. Consolidation in the space abounds. Several new podcasts probably just launched as you were reading this. And tech innovation, which helps ensure that marketers leverage the channel effectively to foster deep relationships with consumers, is keeping pace. From new formats like short-form podcasts, to intelligence that determines how ads work best for the format, brands’ opportunities to get podcasting right are only growing.

Join leaders from each side of the movement -- publisher, brand, monetization platform, and data provider -- as they delve into new case studies and discuss where to look next.

Featuring: Matt Turck, Chief Revenue Officer, Megaphone; Niala Boodhoo, Host, Axios Today; Scott Simonelli, CEO and co-founder, Veritonic; Scott Elchison, Manager, Partnerships, IPG Media Lab

Executive Interview with Jim Joseph, President, McCann Health North America

11:00AM - 11:30AM
McCann Health <br>

Jim Joseph, President of McCann Health North America, will discuss the changing health communications ecosystem and concrete ways that marketers can ensure they’ll continue to create meaningful connections.

Unlocking Data for Better Outcomes in Health and Wellness

12:00PM - 1:00PM
Acxiom, McCann Health <br>

The data revolution is here and it is helping every industry take giant leaps forward in delivering better experiences and services particularly in healthcare. With more data than ever being collected and more people willing to share their data, this could potentially help provide unprecedented engagement and care, leading to better patient outcomes and lower health costs.

There’s no question that data can help transform the world of health and wellness. But numerous questions must be considered as we explore new ground in this industry. This session will cover new trends and opportunities for brands using data the right way.

How to Launch a Brand Platform in Unprecedented Times

1:30PM - 2:00PM
Huge

This fireside chat provides a firsthand look into how a leading financial services company and a trailblazing agency tossed convention aside amidst COVID-19 and quickly pivoted to launch the groundbreaking, emotion-evoking brand platform.

Bringing Social Responsibility, Accountability, and Action to Media

1:30PM - 2:00PM
UM

It’s often been said that we’re dealing with two distinct global pandemics in 2020: Covid-19 and the fight for social justice against racism. The advertising industry sits at an interesting crossroads; its ability to help shape consumer sentiment, illuminate injustice, and demand responsibility in journalism is unmatched. It’s important that the industry as a whole understand our role and are clear-eyed about the road ahead.

Featuring: Ryanne Laredo, Chief Customer Officer, Amobee; DeRay McKesson, Co-Founder, Campaign Zero; Joshua Lowcock, Chief Digital and Global Brand Safety Officer, UM

Resources

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