The Multi-Screen Reality of TV Advertisers

The Screening Room, Presented by VAB
9:15AM - 9:45AM

Lauren Israel, EVP, Global Managing Partner, UM J3

Jo Kinsella, President, InnovidXP, Innovid

Kate Brady, Senior Director Next Gen D2C, PepsiCo

Andrea Grasty, Director, Global Media, American Express

While TV advertising has changed, advertisers’ objectives remain the same. Advertisers continue to trust and funnel billions of dollars into TV to drive maximum audience reach and brand impact. The real paradigm shift lies within consumer behavior in a multi-screen reality, the continued growth of ad-supported content platforms and an industry-wide quest towards a greater understanding of TV effectiveness — from ad exposure and reach to influence, engagement and outcomes. A conversation with advertisers will kick off the day of Converged TV discussions, painting a picture of their multi-screen reality in reaching audiences and closing the measurement gap in the new marketplace.

Media Insights Breakfast – Media Buying: New Rules

100 West 33rd Street, New York, NY 10001
9:30AM - 11:00AM

Stacy DeRiso, U.S. CEO, Initiative

Karna Crawford, Head of U.S. Marketing, Ford Motor Company

Marianne Gambelli, President, Advertising Sales, Marketing & Brand Partnerships, Fox Corporation

Marty Swant, Senior Reporter, Digiday

With network consolidation, retailers becoming media companies and new measurement currencies being used in upfronts, it really does feel like a new chapter in media buying. The norms and guardrails we were used to only a few years ago seem outdated. How will leading marketers and timeless brands adapt at this dawn of a new age?

Progress Over Perfection: The Industry's Journey Towards a Safer Future

The Innovation Factory, Presented by Healthline Media
10:35AM - 11:05AM

Elijah Harris, EVP, Global Digital Partnerships & Media Responsibility, MAGNA

Sheryl Goldstein, EVP Member Engagement and Development, IAB

Lisa Kopp Johnson, SVP of Global Agency Development & Brand Partnerships, IAS

Lindsay Rittenhouse, Senior Reporter

As brands are placed under the microscope for every advertising misstep, and media companies face increased scrutiny over the degree to which they’re accountable for user-generated content, the industry continues to grapple with the actions that need to be taken to ensure a safer future for brands and consumers alike.

Coming on the heels of the 4th issue of the Media Responsibility Index — an initiative launched by Mediabrands and its intelligence arm, MAGNA, that strives to raise industry awareness and standards around harm reduction in advertising — hear about some of the projects and collaborations that are currently underway to counteract the damage that's already been done and what steps still need to be taken to build a safer future for us all.

Partner Roundtable Hosted by Acxiom

Acxiom Office, 100 W. 33rd Street, 9th Floor
12:00PM - 2:00PM

Please note this is an invite-only event. If you have any questions on attendance, please reach out to Andrew Hawthorne.


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