Customer Experience Is Today’s Business Currency
Positive customer experiences lead to customer growth, which in turn drives business results. Great experiences happen when brands know their customers and understand what is relevant to them. The pressure to gain customer intelligence, build communities and connect that insight across all of your marketing has never been greater. Our panel of experts will look at what’s needed to build insights and ‘connect the dots’ to better understand your customers by sharing their own experiences.
2020 Vision with Harris Diamond, CEO, McCann Worldgroup
As the industry comes together to set the new global agenda for the future of advertising, what’s next, how are businesses responding to new challenges and what advice do industry leaders have to reset, reimagine and rebuild for success? Join Harris Diamond from McCann Worldgroup for some exclusive insights, trends and ideas!
A More Human Future of Organizations
R/GA Group Director of Org Innovation Clay Parker Jones and Associate Director Alexandra Vu lead R/GA’s Org Innovation practice, during this talk, they’ll share their experience and insights on how to decode and re-code organizations for innovation and growth.
Harris Diamond, Global Chairman and CEO of McCann and Richard Edelman, CEO, Edelman, discuss the current and future state of Brand America and American brands with John Battelle, CEO of The Recount and the renowned Merit Janow, Dean, School of International and Public Affairs; Professor of Professional Practice in International Economic Law and International Affairs at Columbia University. An unmissable combination of intellectual heavyweights.