COVID Reset @ Noon: Fast Forward with Philippe Krakowsky

7:00AM - 8:00AM

The post-COVID-19 world is markedly different from what we have all seen before. Marketers are challenged to think more creatively about messaging, execution, and distribution; and ROI has never been more important. As a result, a brand’s ecosystem of partners must shift their value propositions and provide value and offerings they may not have imagined previously. In this conversation, hear from IPG COO Phillippe Krakowsky on how the holding company and its agencies are reinventing their model for a future that’s come earlier than expected, all with a goal to help marketers navigate unprecedented challenges.

Agency Transformation: Building for the Future Together, Now

11:30AM - 12:00PM

Recent disruption has amplified the demand from clients for diversified services, making this an opportune time for agencies to transform their business model.

However, there's no one-size-fits-all playbook for transformation and building out new capabilities in a way that's financially sustainable can be complex.

This session is an opportunity for the industry to understand how to support transformation, helping both agencies and advertisers alike identify key areas of focus and how together we can drive progress.

In an extraordinary moment where the combination of healthcare, economic and societal crises challenged the marketing and communications industry the world over, the dynamic between consumers, advertisers and agencies was reset.

Businesses focused on cultivating resilience, seeking opportunity for innovation and digital transformation, will emerge stronger. And while the landscape will continue to change, an agency's first priority remains constant - deliver inspired work that resonates with consumers and drives results for clients.

Join this session to hear about research conducted with Forrester to understand what's top of mind for clients and agencies in the partner dynamic as well as hearing from an agency exec on their top barriers and priorities in driving transformation within their organization.

Key Take Aways:

1) Understand the latest insights from Forrester on changing consumer behaviour and the impact this had on brands' needs from agencies.

2) Identify growth opportunities and potential barriers for transformation, hearing directly from an agency already on this journey.

3) Reevaluate your agency-client relationship to create a mutual partnership that fosters transformation.


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