Tuesday, October 19

In-Person Session

Brands who are data-driven see themselves differently – they see themselves as using data to solve customer problems. They focus on building direct relationships with people to better understand their needs and provide relevant, respectful customer experiences that also deliver results for their brand. The fireside chat with Chad Engelgau, Acxiom CEO and Megan Collins, Executive Director, E* Trade will explore the key pillars of what being data-driven means and how some of Acxiom’s leading brand clients are putting their customers first with effective, privacy-first data-driven techniques.

Chad Englegau, CEO Acxiom

Virtual Session

Still figuring out what mix of WFH and office time is right for you and your organization? Effectively leading distributed teams can be a challenge. However, there are steps we can take to avoid the potential downsides of WFH — leaders have to be intentional about adopting a hybrid approach that accommodates the unique needs of each employee. Join us as we explore best practices for ensuring that everyone has equal access to growth opportunities, regardless of where they choose to work from.

Jennifer Frieman, Global Chief Talent Officer, Momentum

Virtual Session

Chris McDonald, Chairman and CEO of McCann, offers his views and ideas live in this interview from Advertising Week New York

Virtual Session

2020 was the wake-up call many needed to acknowledge the lack of diversity within their teams and organizations. With many heading back to the physical workplace, will diversity remain a top priority, or will it get pushed down the agenda? Join us for a discussion on what we can do to ensure accountability in our continued quest for diversity, industry-wide and within our own organizations.

Aisha Losche, SVP, Equity, Diversity, & Inclusion, Hill Holliday

Tai Wingfield, EVP, DE&I, United Minds, a Weber Shandwick Consultancy

In-Person & Virtual Session

It’s widely understood that the cloud offers affordable scalability and tools that previously were only available to the largest companies and brands. It’s the great equalizer, especially for specialized areas like measuring marketing performance or unifying business intelligence. Join this discussion where our panel of experts will offer tangible steps to take advantage of the cloud to improve campaign measurement, data management and identity resolution.

Moderator: David Skinner, Chief Strategy Officer, Acxiom

Panelists:
Lawrence Hsu, VP Data Analytics, Acxiom
Camila Hiskey, Field Engineering Manager, Databricks

In-Person & Virtual Session

What does it take to build enduring brands? How do disruptive forces unlock future growth opportunities? How can agencies help brands create lifetime value for their audiences? Join UM’s Global CEO Eileen Kiernan for a revealing fireside chat with Campaign US Editor Alison Weissbrot around the future of the agency-client paradigm and how a data-fueled Futureproof approach drives experiences that earn their place in consumers’ hearts, minds and wallets.

Eileen Kiernan, Global CEO, UM

In-Person & Virtual Session

More human! Less human! We’re doomed! We’re saved! Five marketing executives take technology to the mat to find out where the truth lies. Traversing the rocky worlds of AI, AR, marketing automation, the metaverse, ethics and beyond, and moderated by Highsnobiety co-founder Jeff Carvalho, our four panelists will decide who gets the last word - “man” or marketing machine.

Harsh Kapadia, CCO, MRM East

Ian Mackenzie, Chief Creative Officer, Performance Art

Virtual Session

Things that were fundamentally broken before the pandemic have not magically fixed themselves during the last year and a half. Employees have spoken up and want more flexibility and personal life benefits, including those for mental health. In this conversation, we'll discuss how leaders can seize this opportunity to reset old practices to be more fair and dynamic, and to better reflect the nature of work we do today.

Kate Bullinger, CEO, United Minds, a Weber Shandwick Consultancy

Tracey Santilli, Chief Growth Officer, Tierney

Colby Webb, EVP, Global Business Lead, McCann Worldgroup