Enhancing Customer Experience with Cross-Screen Measurement & Data Collaboration

The Marketplace Stage
10:30AM - 11:00AM

In-Person & Virtual Session

As the world becomes increasingly cross-screen and addressable, buyers and sellers alike must leverage and collaborate with first-party data. Thanks to advancements in privacy-first data collaboration, TV companies can now pursue data partnerships, preserving consumer privacy and security while unlocking new use cases to deliver higher ROI. Through these enhanced capabilities, buyers and sellers gain access to improved measurement across all touch points. Customer experiences also become more personalized than ever before.

Maureen Bosetti, Chief Partnerships Officer, Initiative

How Digitally Native Brands Are Evolving at the Speed of Customers

The Tech Lab Stage
12:00PM - 12:30PM

In-Person & Virtual Event

"New economy" advertisers from Blue Apron to Peloton have surged ahead dramatically during the pandemic, while formerly brick and mortar brands like Pier 1 have reversed course to follow the D2C trend. In this panel, we'll discuss how advertising strategies for digitally native brands work, what challenges remain, and how agencies, media, and technology partners can help D2C brands rise to the obstacles the future holds.

April Quinn, SVP, Group Managing Director, R/GA

More Than a Feeling: Brand Love & Loyalty in Digital Commerce

The Marketplace Stage
2:00PM - 2:30PM

Virtual Session

Despite the increasing popularity of newer technologies and business models - from shoppable livestreams to the circular economy - most on-site DTC commerce experiences still look and feel the same. Join us and learn what innovative brands are doing to win people’s hearts, and stand out in a sea of sameness. This exclusive conversation, moderated by Modern Retail Editor in Chief Cale Weissman, will explore how winners in the experience economy are evolving their ways of working and digital capabilities to stay ahead of the competition.

Holden Bale, Head of Commerce, Huge

Building Movements with Music

The Innovation Factory Stage
4:00PM - 4:30PM

Virtual Session

How is music being utilized to make impact on some of the most pressing issues of today? Come learn about how the music industry, artists, and agencies are taking unique approaches to harnessing harmony for social good on causes like middle school mental health, immigration and belonging and driving confidence in the COVID vaccine.

Gabrielle Shirdan, SVP, Group Creative Director, McCann New York

The Creative Carousel

The Creative Showcase Stage
5:00PM - 5:30PM
McCann Worldgroup

Virtual Session

Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.

John Mescall, Global Executive Creative Director and Global Creative Council President, McCann Worldgroup


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