Monday, October 18

Virtual Session

While the debate continues over which work model is best going forward, hybrid seems to be a temporary solution and testing ground for many companies. In this panel, we'll discuss the pros and cons, if the size of the team makes a difference and best practices learned from those fully vested in being hybrid.

Val DiFebo, CEO, Deutsch NY

In-Person & Virtual Session

“TV” carries many definitions these days. How and when consumers watch television has marketers battling with siloed multi-screen media strategies across multiple vendors. It’s time to adopt the premise that whether it’s broadcast, cable, national, local or streaming it’s still ALL TV. How can we approach TV investments as a comprehensive and centralized media strategy across platforms, allowing better outcomes for both brands and consumers alike?

Maureen Bosetti, Chief Partnerships Officer, Initiative

In-Person & Virtual Session

Even with the delay of third-party cookie deprecation, marketers need to act with urgency for upcoming identity challenges. In a fragmented, cookieless world, getting holistic measurement and addressable audiences at scale is vital. See the identifiers in the bid stream today and which provide the addressability, scalability and measurability needed today. Learn how a people-based approach can provide scale outside the walled gardens and truly reach a wide variety of audiences across the ever-expanding open web.

Ruowen Liscio, VP, Marketplace Solutions, Kinesso

In-Person & Virtual Session

We know organizations that foster diverse and inclusive cultures make for happier teams and people, and ultimately better business. While women’s representation in the workforce has increased across the spectrum, there is still underrepresentation of women in leadership roles particularly women of color. Join Stephanie Chung, Chief Revenue Officer, Wheels Up and Brenda Tuohig SVP, Global Data Partnerships at The Trade Desk, as they share innovative ways and stories for how they are building more inclusive cultures in advertising and marketing helping women make their voices heard and their contributions seen.
Moderator:
Stefana Rusu, SVP Marketing Acxiom & Co-Founder Acxiom Women LEAD

Panelists:
Brenda Tuohig SVP, Global Data Partnership, The Trade Desk
Stephanie Chung, Chief Growth Officer, Wheels Up

Virtual Session

The pandemic completely upended consumer habits and expectations. Shifting brand loyalty, increased online shopping, and privacy concerns continue to change how we connect with audiences. There’s no going back to the “before times,” so how do we adapt? Tune in for a Yahoo-led conversation exploring new commerce solutions like innovative ad formats, evolutions in first-party data and measurement, and advances in programmatic advertising - all built to make millions of valuable connections across every screen.

Kari Shimmel, Chief Strategy Officer, Campbell Ewald

Virtual Session

A majority of the job losses due to Covid affected women for a multitude of reasons that included lack of childcare to having worked in service industries that were deeply impacted. As we recover, what do businesses need to do to bring more women back? In this conversation, we will discuss the opportunities that leaders have to increase gender equality throughout their organizations.

Celeste Bell, EVP, Director, HR, Deutsch NY

Virtual Session

With Gen Z being the latest wave of professionals to enter the workforce (and largely during the pandemic), how can managers provide resources and connect them with their multigenerational colleagues while remote? What unique challenges are they experiencing? Join us as we discuss how teams can communicate better and learn from each other's differences, so that everyone is bringing something unique to the table and valuing generational perspectives.

Kate O’Neil, Senior Vice President and Social Strategist, Tierney

Virtual Session

By supporting TV programming that presents diverse casts and themes, we have an opportunity to pave the way for a more representative entertainment landscape—and a better media future for all people. Critical to this mission is understanding the inclusivity of key identity groups in content and how this maps to viewership.

Join Initiative and Nielsen’s SVP of Diversity, Equity & Inclusion, - Stacie DeArmas, as they discuss how advertisers can leverage data and analytics to inform program investment decisions that drive DE&I initiatives and reflect the values of their brands.

Maureen Bosetti, Chief Partnerships Officer, Initiative

In-Person & Virtual Session

Heroes touch our hearts, fill us with admiration, and make us reconsider our view of the world. Now more than ever, we all need heroes to get us through these times. Join Al Roker and his guests as they discuss how "hero" storytelling attracts audiences, turns fans into customers, improves brand engagement, and communicates social goodwill.

Al Roker knows heroes. As the iconic host of TODAY, Al has interviewed and profiled a lifetimes' worth of everyday heroes. Through his 40+ year broadcasting career, Al knows what it takes to effectively communicate heroic stories and employs this approach through TV show development and social impact branded content at Al Roker Entertainment. In this session, Al talks to Michael Dunn, Exectuive Vice President with Rogers and Cowan PMK, Susan Jin-Davis , Social Impact Officer with Al Roker Entertainment, and Katherine Pummill, Senior Vice President of Branded Content and Partnerships at We Are The Mighty, and presents effective examples of "Hero" content, designed to tell compelling and authentic stories while also building brand affinity and calls to action. Key takeaways are best practices and examples for producing and activating social good branded entertainment that spotlights everyday heroes, engage audiences, and foster communities of inspired brand champions.

Michael Dunn, Executive Vice President, Rogers and Cowan PMK