Collaborate to Innovate
Conor Burgess, VP Business Development, Acxiom
Molly Finnerty, SVP Strategic Investment, MAGNA
Jason Manningham, CEO, Blockgraph
Ethan Heftman, SVP Agency Partnerships/National Sales, Ampersand
From finding audiences to understanding how to activate them in a cross-screen world, marketers need a holistic view of their efforts. Sometimes, that holistic view takes a village. Learn how agency leaders are choosing collaboration to drive positive business outcomes.
Mobile Moonshot: Why the Surfaces Economy is the Future of Media
Joshua Lowcock, Chief Digital Officer, UM
Pamela Ibarra, Vice President, Partner Management, InMobi Exchange InMobi
Gabrielle Heyman, Head of Global Brand Partnerships, Zynga
Dani Mariano, Executive Vice President, Managing Director at Razorfish and US Lead for Samsung, Razorfish
Join mobile advertising pioneer InMobi and special guests to learn more about new and unprecedented levels of customizable, frictionless, privacy-first surfaces experiences that look like TV but deliver performance like mobile.
How to Develop Pathways to Leadership for Women in Marketing
Lynn Lewis, Global Chief Marketing Officer, Mediabrands
Rachel Rodgers, SVP, Creative Excellence, Ipsos
Catherine Newman, EVP Marketing, WWE
Nicole Parlapiano, Chief Marketing Officer, Tubi
Tracey Smith, US Head, Design, Deloitte Digital
Jen Whelan, SVP, B2B Marketing, Yahoo
Amber Coleman-Mortley, Director, Innovation, The Female Quotient
A recent Spencer Stuart report found that in 2021, for the first time, the majority of CMOs were women at 51% – up from 23% in 2016. However, the number of women in senior agency leadership roles is not keeping pace. This discussion will explore ways companies can create paths for women to step into leadership roles.
Watch This: Creating Growth with Addressable TV
Larene Mantel, VP Addressable Innovation, Matterkind
Beau Ordemann, VP, Head of Advanced TV Sale, Yahoo
Alan Ives, Advertising Monetization Lead of Consumer Content and Partnerships, Verizon
Kevin Arrix, Senior Vice President of Media Sale, DISH Media
Jason Brown, SVP, Advertising Sales, DIRECTV Advertising
Many marketers who are embracing CTV have yet to discover the power of HH addressable linear to add more targeted reach to advanced TV campaigns. Yahoo is advancing the convergence of linear and digital TV alongside our partners at Matterkind, DISH, DIRECTV and Verizon Fios.
Getting in on the Ground Floor: Building the Metaverse with Diversity and Inclusion
Lisa Gramling, SVP Research Innovation & Intelligence, NA, Momentum Worldwide
Raquelle Zuzarte, Founder & CMO, Equity Project For All, Storytelling Revolution Podcast Host, and Columnist, MediaVillage
Natalie Lacey, Executive Vice President, Ipsos Media
Chin Ru Foo, Founder & Chief Executive Officer, Crew and Riot
Vince Hudson, VP, Global Customer Marketing, Meta
Over the next decade, the metaverse is going to completely transform both everyday life and business, creating ways yet imagined that companies will design virtual workplaces and brands will engage with consumers. This panel will discuss how to responsibly shape this new frontier so that DEI is part of its DNA.
Culture & Commerce Lunch: Brave Brands, Presented by The ADVERTISING Club and The ANDY Awards
Kelly Graves, President, FCB Chicago
Antoniette Wico, EVP Group Management Director, FCB Chicago
Grant Theron, CEO, Commonwealth / / McCann
Matt Canzano, Global Chief Creative Officer, Commonwealth McCann
The AD Club of NY and The International ANDY Awards kick off Advertising Week with an annual event that honors the bravest brand and agency collaborations of the year. This honor, selected by The ANDY Awards Jury, is given to brands that embraced bold approaches and took risks along with their agency partners.
This event is invite only.
What’s Real, What’s Next and What’s the Noise?
Nancy Hall, CEO, Matterkind
Drew Stein, Founder and CEO, Audigent
Maria Weaver, President, WMX - Warner Music Group
Bonin Bough, Co-Founder & Chief Strategy Officer, Group Black
Unadulterated truth on the opportunities and perils of today's digital landscape.
New opportunities provide a huge competitive advantage for first-movers, and those that understand the digital space today are making bets on what’s next. Regulations are evolving that have a massive impact on every aspect of the media ecosystem.
Giants like Apple are changing the rules that bring complexity and inspire meaningful innovation. Social, programmatic, data and identity have all become drivers of the evolving media landscape, and all represent opportunities and potential pitfalls for brands, content producers, agencies and technology companies.
Success for brands, content companies, media owners and technologies depends on understanding how the landscape is changing. In this session, we are hearing from some of the most successful executives from across the media landscape who will share insights on what is working, what is hype and what is next.
Modern Video Measurement: A View from the Top
Dani Benowitz, President, MAGNA U.S.
Nicolle Pangis, CEO, Ampersand
Danielle DeLauro, EVP, VAB
Dana Bhargava, Head of Experience Planning and Media, Consumer Health, Sanofi
Join us as we sit down for a panel discussion with the experts who are paving the way to a more modern and innovative TV measurement future. We will discuss the challenges our industry is facing in adopting new solutions, the areas of opportunity, and offer guidance and actionable takeaways to help you best navigate the complexities of the ever-evolving measurement landscape.
- The future of video measurement in both the short and long term
- Best practices of evaluating measurement solutions
- Solutions marketers can apply to measure campaigns
Reset and Connect: Building New Practices that Inspire Workplace Engagement
Clare Smith, Group Director, Client Experience, FutureBrand
Julie Hogan, Vice President, Global Experiential & Industry Marketing, Meta
Elise James DeCruise, Chief Equity Officer, The Ad Council
Marla Kaplowitz, President & CEO, 4A's
Ronda Carnegie, Chief Innovation Officer, The Female Quotient
Working remotely during the pandemic prompted major disruptions and disconnections in team dynamics. Now that many companies are shifting from working from home to hybrid or on-site scenarios, how can leaders manage this change with empathy and re-set the workplace culture taking into account their teams’ needs and experiences? This panel will explore ways to inspire work communities to redefine their purpose, reconnect with each other, chart new pathways to elevate women, and come together again as an industry while centering inclusion and equity in this transformed workplace landscape.
Winning the Fight for Attention
Lars Hyman, U.S. Head of Communications Design, Initiative
Meredith Brace, CMO, Samba TV
Julie Green, Director, Global Business Solutions, TikTok
Andrea Zapata, EVP, Head of Ad Sales Research, Measurement and Insights, Warner Bros. Discovery
Craig Stimmel, Senior Vice President and Head of Global Sales & Partnerships, WWE
Marketers today are struggling to reach consumers across the most fragmented landscape in the history of media. With 1 in 2 American adults no longer watching traditional television, the fight for attention has taken center stage.
Join industry leaders from TikTok, Warner Bros Discovery, Samba TV and WWE for a no-holds-barred debate about the future of media and consumer engagement and how every brand must evolve to win the fight for attention.
Getting Off the Fence: Should Brands and Marketers Tackle Current Events?
Channing Martin, Chief Diversity and Social Impact Officer, IPG
Ashish Prashar, Global Chief Marketing Officer, R/GA
Ann Marie Krautheim, CEO, GENYOUth
Julian S. Newman, Founder & CEO, Culture Creative & The FutureCast Foundation
Jess Graham, Chief Marketing Officer, Hologram Sciences
Amber Coleman-Mortley, Director, Innovation, The Female Quotient
As heated social and racial issues, a volatile geopolitical landscape, and economic uncertainty continue to dominate media coverage, it’s a conundrum for brands: should they take a stand or avoid topical events altogether? This conversation will explore the pros and cons of addressing controversy in a marketing context.
Investing in Influencer Partnerships to Reach Diverse Audiences
Alexis Madison, Director, Digital Strategy, Deutsch NY
Alexa Royle, Account Director, Social Media Strategist, Tierney
Keely Cat-Wells, Founder and President, C Talent, Whalar
Kenny Gold, Managing Director and Head, Social, Content & Influencer, Deloitte Digital
As influencer marketing continues to predominate and different platforms become ascendant, it’s critical for brands to consider diversity and inclusion in choosing a content creator to help drive business. This discussion will cover a range of topics including how to best identify influencers that reflect your audience, targeting specific communities with cultural sensitivity and respect, and addressing pay equity disparities.