Events

Collaborate to Innovate

The Market Line, 115 Delancey Street, New York, NY 10002
9:15AM - 9:45AM
Acxiom, MAGNA

Speakers:
Conor Burgess, VP Business Development, Acxiom

Molly Finnerty, SVP Strategic Investment, MAGNA

Jason Manningham, CEO, Blockgraph

Moderator:
Ethan Heftman, SVP Agency Partnerships/National Sales, Ampersand

From finding audiences to understanding how to activate them in a cross-screen world, marketers need a holistic view of their efforts. Sometimes, that holistic view takes a village. Learn how agency leaders are choosing collaboration to drive positive business outcomes.

Mobile Moonshot: Why the Surfaces Economy is the Future of Media

The Innovation Factory Stage
9:15AM - 9:45AM
UM

Speakers:
Joshua Lowcock, Chief Digital Officer, UM

Pamela Ibarra, Vice President, Partner Management, InMobi Exchange InMobi

Gabrielle Heyman, Head of Global Brand Partnerships, Zynga

Dani Mariano, Executive Vice President, Managing Director at Razorfish and US Lead for Samsung, Razorfish

Join mobile advertising pioneer InMobi and special guests to learn more about new and unprecedented levels of customizable, frictionless, privacy-first surfaces experiences that look like TV but deliver performance like mobile.

How to Develop Pathways to Leadership for Women in Marketing

Equality Lounge — The DL — 95 Delancey St New York, NY 10002
10:00AM - 10:30AM
IPG Mediabrands, UM

Speakers:
Lynn Lewis, Global Chief Marketing Officer, Mediabrands

Rachel Rodgers, SVP, Creative Excellence, Ipsos

Catherine Newman, EVP Marketing, WWE

Nicole Parlapiano, Chief Marketing Officer, Tubi

Tracey Smith, US Head, Design, Deloitte Digital

Jen Whelan, SVP, B2B Marketing, Yahoo

Amber Coleman-Mortley, Director, Innovation, The Female Quotient

A recent Spencer Stuart report found that in 2021, for the first time, the majority of CMOs were women at 51% – up from 23% in 2016. However, the number of women in senior agency leadership roles is not keeping pace. This discussion will explore ways companies can create paths for women to step into leadership roles.

Watch This: Creating Growth with Addressable TV

The Tech Lab, Presented by Ebay Ads
10:50AM - 11:20AM
Matterkind

Speakers:
Larene Mantel, VP Addressable Innovation, Matterkind

Beau Ordemann, VP, Head of Advanced TV Sale, Yahoo

Alan Ives, Advertising Monetization Lead of Consumer Content and Partnerships, Verizon

Kevin Arrix, Senior Vice President of Media Sale, DISH Media

Jason Brown, SVP, Advertising Sales, DIRECTV Advertising

Many marketers who are embracing CTV have yet to discover the power of HH addressable linear to add more targeted reach to advanced TV campaigns. Yahoo is advancing the convergence of linear and digital TV alongside our partners at Matterkind, DISH, DIRECTV and Verizon Fios.

Getting in on the Ground Floor: Building the Metaverse with Diversity and Inclusion

Equality Lounge — The DL — 95 Delancey St New York, NY 10002
12:00PM - 12:30PM
Momentum Worldwide

Speakers:
Lisa Gramling, SVP Research Innovation & Intelligence, NA, Momentum Worldwide

Raquelle Zuzarte, Founder & CMO, Equity Project For All, Storytelling Revolution Podcast Host, and Columnist, MediaVillage

Natalie Lacey, Executive Vice President, Ipsos Media

Chin Ru Foo, Founder & Chief Executive Officer, Crew and Riot

Vince Hudson, VP, Global Customer Marketing, Meta

Over the next decade, the metaverse is going to completely transform both everyday life and business, creating ways yet imagined that companies will design virtual workplaces and brands will engage with consumers. This panel will discuss how to responsibly shape this new frontier so that DEI is part of its DNA.

Culture & Commerce Lunch: Brave Brands, Presented by The ADVERTISING Club and The ANDY Awards

Angel Orensanz Foundation
12:30PM - 2:30PM
FCB, McCann

Speakers:
Kelly Graves, President, FCB Chicago

Antoniette Wico, EVP Group Management Director, FCB Chicago

Grant Theron, CEO, Commonwealth / / McCann

Matt Canzano, Global Chief Creative Officer, Commonwealth McCann

The AD Club of NY and The International ANDY Awards kick off Advertising Week with an annual event that honors the bravest brand and agency collaborations of the year. This honor, selected by The ANDY Awards Jury, is given to brands that embraced bold approaches and took risks along with their agency partners.

This event is invite only.

What’s Real, What’s Next and What’s the Noise?

The Great Minds Stage, Presented by Roundel
12:50PM - 1:20PM
Matterkind

Speakers:
Nancy Hall, CEO, Matterkind

Drew Stein, Founder and CEO, Audigent

Maria Weaver, President, WMX - Warner Music Group

Bonin Bough, Co-Founder & Chief Strategy Officer, Group Black

Unadulterated truth on the opportunities and perils of today's digital landscape.

New opportunities provide a huge competitive advantage for first-movers, and those that understand the digital space today are making bets on what’s next. Regulations are evolving that have a massive impact on every aspect of the media ecosystem.

Giants like Apple are changing the rules that bring complexity and inspire meaningful innovation. Social, programmatic, data and identity have all become drivers of the evolving media landscape, and all represent opportunities and potential pitfalls for brands, content producers, agencies and technology companies.

Success for brands, content companies, media owners and technologies depends on understanding how the landscape is changing. In this session, we are hearing from some of the most successful executives from across the media landscape who will share insights on what is working, what is hype and what is next.

Modern Video Measurement: A View from the Top

The Market Line, 115 Delancey Street, New York, NY 10002
1:55PM - 2:25PM
IPG Mediabrands

Speakers:
Dani Benowitz, President, MAGNA U.S.

Nicolle Pangis, CEO, Ampersand

Danielle DeLauro, EVP, VAB

Dana Bhargava, Head of Experience Planning and Media, Consumer Health, Sanofi

Join us as we sit down for a panel discussion with the experts who are paving the way to a more modern and innovative TV measurement future. We will discuss the challenges our industry is facing in adopting new solutions, the areas of opportunity, and offer guidance and actionable takeaways to help you best navigate the complexities of the ever-evolving measurement landscape.

Key Topics
- The future of video measurement in both the short and long term
- Best practices of evaluating measurement solutions
- Solutions marketers can apply to measure campaigns

Reset and Connect: Building New Practices that Inspire Workplace Engagement

Equality Lounge — The DL — 95 Delancey St New York, NY 10002
2:30PM - 3:00PM
FutureBrand

Speakers:
Clare Smith, Group Director, Client Experience, FutureBrand

Julie Hogan, Vice President, Global Experiential & Industry Marketing, Meta

Elise James DeCruise, Chief Equity Officer, The Ad Council

Marla Kaplowitz, President & CEO, 4A's

Ronda Carnegie, Chief Innovation Officer, The Female Quotient

Working remotely during the pandemic prompted major disruptions and disconnections in team dynamics. Now that many companies are shifting from working from home to hybrid or on-site scenarios, how can leaders manage this change with empathy and re-set the workplace culture taking into account their teams’ needs and experiences? This panel will explore ways to inspire work communities to redefine their purpose, reconnect with each other, chart new pathways to elevate women, and come together again as an industry while centering inclusion and equity in this transformed workplace landscape.

Winning the Fight for Attention

The Screening Room, Presented by VAB
2:35PM - 3:05PM
Initiative

Speakers:
Lars Hyman, U.S. Head of Communications Design, Initiative

Meredith Brace, CMO, Samba TV

Julie Green, Director, Global Business Solutions, TikTok

Andrea Zapata, EVP, Head of Ad Sales Research, Measurement and Insights, Warner Bros. Discovery

Craig Stimmel, Senior Vice President and Head of Global Sales & Partnerships, WWE

Marketers today are struggling to reach consumers across the most fragmented landscape in the history of media. With 1 in 2 American adults no longer watching traditional television, the fight for attention has taken center stage.

Join industry leaders from TikTok, Warner Bros Discovery, Samba TV and WWE for a no-holds-barred debate about the future of media and consumer engagement and how every brand must evolve to win the fight for attention.

Getting Off the Fence: Should Brands and Marketers Tackle Current Events?

Equality Lounge — The DL — 95 Delancey St New York, NY 10002
3:30PM - 4:00PM
IPG, R/GA

Speakers:
Channing Martin, Chief Diversity and Social Impact Officer, IPG

Ashish Prashar, Global Chief Marketing Officer, R/GA

Ann Marie Krautheim, CEO, GENYOUth

Julian S. Newman, Founder & CEO, Culture Creative & The FutureCast Foundation

Jess Graham, Chief Marketing Officer, Hologram Sciences

Amber Coleman-Mortley, Director, Innovation, The Female Quotient

As heated social and racial issues, a volatile geopolitical landscape, and economic uncertainty continue to dominate media coverage, it’s a conundrum for brands: should they take a stand or avoid topical events altogether? This conversation will explore the pros and cons of addressing controversy in a marketing context.

Investing in Influencer Partnerships to Reach Diverse Audiences

Equality Lounge — The DL — 95 Delancey St New York, NY 10002
4:00PM - 4:30PM
Tierney, Deutsch NY

Speakers:
Alexis Madison, Director, Digital Strategy, Deutsch NY

Alexa Royle, Account Director, Social Media Strategist, Tierney

Keely Cat-Wells, Founder and President, C Talent, Whalar

Kenny Gold, Managing Director and Head, Social, Content & Influencer, Deloitte Digital

As influencer marketing continues to predominate and different platforms become ascendant, it’s critical for brands to consider diversity and inclusion in choosing a content creator to help drive business. This discussion will cover a range of topics including how to best identify influencers that reflect your audience, targeting specific communities with cultural sensitivity and respect, and addressing pay equity disparities.

Resources

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