Data Done Right: The Customer Data Platform of the Future

10:30AM - 11:30AM

Brilliant marketing relies on a foundational data layer that is prepped, optimized and integrated across the entire marketing ecosystem in the right way. To create exceptional, in-the-moment customer experiences brands must build their customer data platform on sound data management, data strategy, and identity management, while using the technologies of today with an eye to the future. Join Acxiom and Tealium as they discuss the must-haves of the customer data platform for today and tomorrow.

Laying the Groundwork for Authentic DEI

11:30AM - 12:00PM
MRM, Acxiom

Diversity, equity, and inclusion (DEI) is becoming an increasingly valued priority for organizations, today more than ever. Creating a work environment that provides opportunities for unique and authentic collaboration among diverse voices ultimately improves outcomes and positively impacts bottom lines. This session will discuss ways in which the groundwork can be laid for authentic DEI in an organization, and will discuss the results that can come from this commitment.

The Talent Disconnect: Why agencies and marketers need to work together with academia to build our next generation of top talent

11:30AM - 12:00PM

With McCann's Chris Macdonald


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