Monday, October 18

Navigating the Hybrid Work Model

The Virtual Equality Lounge Presented by The Female Quotient
9:00AM - 9:30AM
Deutsch

Virtual Session

While the debate continues over which work model is best going forward, hybrid seems to be a temporary solution and testing ground for many companies. In this panel, we'll discuss the pros and cons, if the size of the team makes a difference and best practices learned from those fully vested in being hybrid.

Val DiFebo, CEO, Deutsch NY

It's All TV

The Screening Room Stage
9:30AM - 10:00AM
Initiative

In-Person & Virtual Session

“TV” carries many definitions these days. How and when consumers watch television has marketers battling with siloed multi-screen media strategies across multiple vendors. It’s time to adopt the premise that whether it’s broadcast, cable, national, local or streaming it’s still ALL TV. How can we approach TV investments as a comprehensive and centralized media strategy across platforms, allowing better outcomes for both brands and consumers alike?

Maureen Bosetti, Chief Partnerships Officer, Initiative

WTF is in the Bid Stream Right Now & What Will Prepare You for a Cookieless 2023

The Tech Lab Stage
10:00AM - 10:30AM
Kinesso

In-Person & Virtual Session

Even with the delay of third-party cookie deprecation, marketers need to act with urgency for upcoming identity challenges. In a fragmented, cookieless world, getting holistic measurement and addressable audiences at scale is vital. See the identifiers in the bid stream today and which provide the addressability, scalability and measurability needed today. Learn how a people-based approach can provide scale outside the walled gardens and truly reach a wide variety of audiences across the ever-expanding open web.

Ruowen Liscio, VP, Marketplace Solutions, Kinesso

Empowering Female Voices for the Next Generation of Leaders

Marketplace Stage
10:30AM - 11:00AM
Acxiom

In-Person & Virtual Session

We know organizations that foster diverse and inclusive cultures make for happier teams and people, and ultimately better business. While women’s representation in the workforce has increased across the spectrum, there is still underrepresentation of women in leadership roles particularly women of color. Join Stephanie Chung, Chief Revenue Officer, Wheels Up and Brenda Tuohig SVP, Global Data Partnerships at The Trade Desk, as they share innovative ways and stories for how they are building more inclusive cultures in advertising and marketing helping women make their voices heard and their contributions seen.
Moderator:
Stefana Rusu, SVP Marketing Acxiom & Co-Founder Acxiom Women LEAD

Panelists:
Brenda Tuohig SVP, Global Data Partnership, The Trade Desk
Stephanie Chung, Chief Growth Officer, Wheels Up

The Future of Commerce: New Tools for New Connections

The Tech Lab Stage
11:30AM - 12:00PM
Campbell Ewald

Virtual Session

The pandemic completely upended consumer habits and expectations. Shifting brand loyalty, increased online shopping, and privacy concerns continue to change how we connect with audiences. There’s no going back to the “before times,” so how do we adapt? Tune in for a Yahoo-led conversation exploring new commerce solutions like innovative ad formats, evolutions in first-party data and measurement, and advances in programmatic advertising - all built to make millions of valuable connections across every screen.

Kari Shimmel, Chief Strategy Officer, Campbell Ewald

Why the Post-Pandemic Workplace Must Do Better For Gender Equality

The Virtual Equality Lounge presented by The Female Quotient
12:00PM - 12:30PM
Deutsch

Virtual Session

A majority of the job losses due to Covid affected women for a multitude of reasons that included lack of childcare to having worked in service industries that were deeply impacted. As we recover, what do businesses need to do to bring more women back? In this conversation, we will discuss the opportunities that leaders have to increase gender equality throughout their organizations.

Celeste Bell, EVP, Director, HR, Deutsch NY

Managing the Multigenerational Workplace

The Virtual Equality Lounge Presented by The Female Quotient
1:30PM - 2:00PM
Tierney

Virtual Session

With Gen Z being the latest wave of professionals to enter the workforce (and largely during the pandemic), how can managers provide resources and connect them with their multigenerational colleagues while remote? What unique challenges are they experiencing? Join us as we discuss how teams can communicate better and learn from each other's differences, so that everyone is bringing something unique to the table and valuing generational perspectives.

Kate O’Neil, Senior Vice President and Social Strategist, Tierney

Leveraging Data & Analytics to Drive Brand Diversity Initiatives

The Marketplace Stage
2:00PM - 2:30PM
Initiative

Virtual Session

By supporting TV programming that presents diverse casts and themes, we have an opportunity to pave the way for a more representative entertainment landscape—and a better media future for all people. Critical to this mission is understanding the inclusivity of key identity groups in content and how this maps to viewership.

Join Initiative and Nielsen’s SVP of Diversity, Equity & Inclusion, - Stacie DeArmas, as they discuss how advertisers can leverage data and analytics to inform program investment decisions that drive DE&I initiatives and reflect the values of their brands.

Maureen Bosetti, Chief Partnerships Officer, Initiative

Al Roker - How Hero Content is Transforming Brand Storytelling

Great Minds Stage
3:30PM - 4:00PM
Rogers and Cowan PMK

In-Person & Virtual Session

Heroes touch our hearts, fill us with admiration, and make us reconsider our view of the world. Now more than ever, we all need heroes to get us through these times. Join Al Roker and his guests as they discuss how "hero" storytelling attracts audiences, turns fans into customers, improves brand engagement, and communicates social goodwill.

Al Roker knows heroes. As the iconic host of TODAY, Al has interviewed and profiled a lifetimes' worth of everyday heroes. Through his 40+ year broadcasting career, Al knows what it takes to effectively communicate heroic stories and employs this approach through TV show development and social impact branded content at Al Roker Entertainment. In this session, Al talks to Michael Dunn, Exectuive Vice President with Rogers and Cowan PMK, Susan Jin-Davis , Social Impact Officer with Al Roker Entertainment, and Katherine Pummill, Senior Vice President of Branded Content and Partnerships at We Are The Mighty, and presents effective examples of "Hero" content, designed to tell compelling and authentic stories while also building brand affinity and calls to action. Key takeaways are best practices and examples for producing and activating social good branded entertainment that spotlights everyday heroes, engage audiences, and foster communities of inspired brand champions.

Michael Dunn, Executive Vice President, Rogers and Cowan PMK

Tuesday, October 19

Be Data-Driven or Be Displaced

PEAK
8:15AM - 9:00AM
Acxiom

In-Person Session

Brands who are data-driven see themselves differently – they see themselves as using data to solve customer problems. They focus on building direct relationships with people to better understand their needs and provide relevant, respectful customer experiences that also deliver results for their brand. The fireside chat with Chad Engelgau, Acxiom CEO and Megan Collins, Executive Director, E* Trade will explore the key pillars of what being data-driven means and how some of Acxiom’s leading brand clients are putting their customers first with effective, privacy-first data-driven techniques.

Chad Englegau, CEO Acxiom

Setting a New Tone from the Top

The Virtual Equality Lounge Presented by The Female Quotient
9:00AM - 9:30AM
Momentum Worldwide

Virtual Session

Still figuring out what mix of WFH and office time is right for you and your organization? Effectively leading distributed teams can be a challenge. However, there are steps we can take to avoid the potential downsides of WFH — leaders have to be intentional about adopting a hybrid approach that accommodates the unique needs of each employee. Join us as we explore best practices for ensuring that everyone has equal access to growth opportunities, regardless of where they choose to work from.

Jennifer Frieman, Global Chief Talent Officer, Momentum

Lessons in Leadership: Interview with Chris Macdonald

AW Studios
9:15AM - 9:45AM
McCann

Virtual Session

Chris McDonald, Chairman and CEO of McCann, offers his views and ideas live in this interview from Advertising Week New York

Making Progress Permanent: Delivering on D&I Objectives

The Virtual Equality Lounge Presented by The Female Quotient
9:45AM - 10:15AM
Hill Holliday, United Minds, a Weber Shandwick Consultancy

Virtual Session

2020 was the wake-up call many needed to acknowledge the lack of diversity within their teams and organizations. With many heading back to the physical workplace, will diversity remain a top priority, or will it get pushed down the agenda? Join us for a discussion on what we can do to ensure accountability in our continued quest for diversity, industry-wide and within our own organizations.

Aisha Losche, SVP, Equity, Diversity, & Inclusion, Hill Holliday

Tai Wingfield, EVP, DE&I, United Minds, a Weber Shandwick Consultancy

It’s OK to Have Your Head in the Cloud – and Your Data and Analytics Too

Tech Lab Stage during the Data & Decisions Track
11:00AM - 11:30AM
Acxiom

In-Person & Virtual Session

It’s widely understood that the cloud offers affordable scalability and tools that previously were only available to the largest companies and brands. It’s the great equalizer, especially for specialized areas like measuring marketing performance or unifying business intelligence. Join this discussion where our panel of experts will offer tangible steps to take advantage of the cloud to improve campaign measurement, data management and identity resolution.

Moderator: David Skinner, Chief Strategy Officer, Acxiom

Panelists:
Lawrence Hsu, VP Data Analytics, Acxiom
Camila Hiskey, Field Engineering Manager, Databricks

Futureproofing Brands in the Data Age

Great Minds Stage presented by Roundel
11:30AM - 12:00PM
UM

In-Person & Virtual Session

What does it take to build enduring brands? How do disruptive forces unlock future growth opportunities? How can agencies help brands create lifetime value for their audiences? Join UM’s Global CEO Eileen Kiernan for a revealing fireside chat with Campaign US Editor Alison Weissbrot around the future of the agency-client paradigm and how a data-fueled Futureproof approach drives experiences that earn their place in consumers’ hearts, minds and wallets.

Eileen Kiernan, Global CEO, UM

Artificial Humanity: More human! Less human! We’re doomed! We’re saved!

The Tech Lab Stage
12:00PM - 12:30PM
MRM, Performance Art

In-Person & Virtual Session

More human! Less human! We’re doomed! We’re saved! Five marketing executives take technology to the mat to find out where the truth lies. Traversing the rocky worlds of AI, AR, marketing automation, the metaverse, ethics and beyond, and moderated by Highsnobiety co-founder Jeff Carvalho, our four panelists will decide who gets the last word - “man” or marketing machine.

Harsh Kapadia, CCO, MRM East

Ian Mackenzie, Chief Creative Officer, Performance Art

The Great Returnship: Leading With Empathy

The Virtual Equality Lounge Presented by The Female Quotient
3:45PM - 4:15PM
Tierney, United Minds, a Weber Shandwick Consultancy, McCann Worldgroup

Virtual Session

Things that were fundamentally broken before the pandemic have not magically fixed themselves during the last year and a half. Employees have spoken up and want more flexibility and personal life benefits, including those for mental health. In this conversation, we'll discuss how leaders can seize this opportunity to reset old practices to be more fair and dynamic, and to better reflect the nature of work we do today.

Kate Bullinger, CEO, United Minds, a Weber Shandwick Consultancy

Tracey Santilli, Chief Growth Officer, Tierney

Colby Webb, EVP, Global Business Lead, McCann Worldgroup

Wednesday, October 20

Capture the ROI of Privacy With the New Wave of Contextual

The Tech Lab Stage
10:00AM - 10:30AM
UM

In-Person & Virtual Session

With the third-party cookie on its way out and privacy-first strategies top of mind for CMOs, contextual advertising has enjoyed a resurgence. But the contextual of old is very different from the contextual of new, with innovations in data and tech breaking the boundaries of what solutions previously offered and driving better results than cookie-based solutions. Panelists will explore opportunities in this new age as advertisers adopt strategies that strike the perfect balance between maintaining privacy and impact.

Arielle Garcia, Chief Privacy Officer, UM

The In-House Lighthouse

Tech Lab Stage during the Future of Programmatic
10:30AM - 11:00AM
Matterkind

In-Person & Virtual Session

Many companies are looking to in-house some, or all, of their media operations for a number of reasons. Often billed as easy-to-implement by outside consultants, reality quickly sets in, and companies often hit a wall given the complexity of the ecosystem and interdepartmental challenges. Having advised and worked with numerous companies regarding in-housing media operations, Matterkind shares some of the best practices, operating principles and tactics that the most successful in-house companies have employed.

Marcus Witte, EVP Advisory Services, Matterkind

Learn, Unlearn, Relearn: How Corporate Culture Has Evolved

The Virtual Equality Lounge by The Female Quotient
10:30AM - 11:00AM
Momentum Worldwide, UM

Virtual Session

What has the past year and a half taught us about how we work together? Join us for an unplugged conversation with leaders as they share what tools they have used to create greater connectivity between teams, including ERGs, allyship and using intersectionality as a new lens.

Jeff Marshall, Chief Diversity Officer, UM

Ela Mesa, Diversity, Equity and Inclusion Director, is Momentum Worldwide

Making Addressable CTV a Reality

The Tech Lab Stage
1:00PM - 1:30PM
Mediahub

In-Person & Virtual Session

CTV has graduated from being an “emerging” channel into a critical piece of many digital campaigns. However, as the industry matures, expectations from marketers increase, and advertisers are looking for the same type of data-driven audience targeting available on other digital channels. In this panel, hear from different sides of the ecosystem about what CTV options are available to marketers today, what’s coming next, how CTV compares to other mediums, and how the industry can collaborate to bring relevancy at scale to CTV.

Michael Piner, EVP, Advanced TV & Media Innovation, Mediahub

Exploring Systematized Bias Through Innovation

The Innovation Factory Stage during Innovation and Ideas
2:00PM - 2:30PM
Kinesso

In-Person & Virtual Session

With the Advertising Industry focused on redressing the inequity coded into the fabric of data and business practices, it would be easy to overlook the vast systems that make the digital advertising ecosystem possible. At Kinesso we believe that these systems could be the key to making positive change more permanent and ultimately fairer for all the people that advertising touches. Find out how the Kinesso Innovation team has been exploring bias in these systems and its implications to you and a wide world of consumers.

Graham Wilkinson, EVP Product Innovation, Kinesso

Take Control of TV's Convergence with Impactful Video Advertising Strategies

The Screening Room Stage
2:30PM - 3:00PM

In-Person & Virtual Session

It's no secret, television is evolving. With the growth of ad-supported streaming, consumers can watch more content in more ways than ever. But with greater choice comes greater audience fragmentation across the myriad of content publishers, distributors and devices. How can content providers evolve and scale their audiences? How are marketers using data to effectively plan and optimize their campaigns? Join as experts from across the ecosystem share how the industry has advanced and where it's going next.

Dan Vincent, VP, Media Director, Investments, Mediahub

SPO Evolved: Next Generation Transparency Across the Supply Chain

The Tech Lab Stage
2:30PM - 3:00PM
Kinesso

In-Person & Virtual Session

How advances in SPO are driving the future of programmatic transparency & industry-wide accountability.

Bo Wang, VP of Marketplace Solutions, Kinesso

Advanced Advertising in the Era of ‘Every’ Screen

The Screening Room Stage
3:00PM - 3:30PM
MAGNA

In-Person & Virtual Session

The rise of mobility has fueled a craving for access to premium content on any screen or device – at any time. Day parts have given way to “always on” viewing, and advertisers are turning to addressability to connect with audiences along a new consumer journey. As the industry navigates an increasingly complex video landscape, it has changed channel investments and campaign strategies. Hear from a panel of experts about how addressable video is making progress, and where roadblocks remain.

Molly Finnerty, SVP, Strategic Investment, MAGNA

Holy App! How Mobile Advertising Can Make or Break Your Brand in 2022

The Innovation Factory Stage
3:30PM - 4:00PM
Matterkind

Americans spend close to four and a half hours a day using their mobile devices, according to eMarketer – close to an hour more than they spend watching linear TV. Not only is around 90% of this time spent using apps, but Americans will spend close to $360 billion via mobile.

So this begs the question: Are you selling where Americans are buying? With adults in the U.S. now increasingly turning to mobile to shop, search, chat, stream and so much more – and with time spent on mobile growing in 2021 – it pays to be mobile first.

In this session, we will highlight the emerging importance of mobile and apps and discuss the various ways you can better understand, identify, engage and acquire today’s mobile-first consumers.

Sean Muzzy, President, North America, Matterkind

Amplify API: The Voices You Can’t Ignore

The Creative Showcase Stage
4:00PM - 4:30PM
IW Group

In-Person & Virtual Session

Over the past two years, our industry has witnessed a growing community of leaders coming together to share their rich cultures and make their voices heard.

Telly Wong, SVP & Chief Content Officer, IW Group

Thursday, October 21

Enhancing Customer Experience with Cross-Screen Measurement & Data Collaboration

The Marketplace Stage
10:30AM - 11:00AM
Initiative

In-Person & Virtual Session

As the world becomes increasingly cross-screen and addressable, buyers and sellers alike must leverage and collaborate with first-party data. Thanks to advancements in privacy-first data collaboration, TV companies can now pursue data partnerships, preserving consumer privacy and security while unlocking new use cases to deliver higher ROI. Through these enhanced capabilities, buyers and sellers gain access to improved measurement across all touch points. Customer experiences also become more personalized than ever before.

Maureen Bosetti, Chief Partnerships Officer, Initiative

How Digitally Native Brands Are Evolving at the Speed of Customers

The Tech Lab Stage
12:00PM - 12:30PM
R/GA

In-Person & Virtual Event

"New economy" advertisers from Blue Apron to Peloton have surged ahead dramatically during the pandemic, while formerly brick and mortar brands like Pier 1 have reversed course to follow the D2C trend. In this panel, we'll discuss how advertising strategies for digitally native brands work, what challenges remain, and how agencies, media, and technology partners can help D2C brands rise to the obstacles the future holds.

April Quinn, SVP, Group Managing Director, R/GA

More Than a Feeling: Brand Love & Loyalty in Digital Commerce

The Marketplace Stage
2:00PM - 2:30PM
Huge

Virtual Session

Despite the increasing popularity of newer technologies and business models - from shoppable livestreams to the circular economy - most on-site DTC commerce experiences still look and feel the same. Join us and learn what innovative brands are doing to win people’s hearts, and stand out in a sea of sameness. This exclusive conversation, moderated by Modern Retail Editor in Chief Cale Weissman, will explore how winners in the experience economy are evolving their ways of working and digital capabilities to stay ahead of the competition.

Holden Bale, Head of Commerce, Huge

Building Movements with Music

The Innovation Factory Stage
4:00PM - 4:30PM
McCann

Virtual Session

How is music being utilized to make impact on some of the most pressing issues of today? Come learn about how the music industry, artists, and agencies are taking unique approaches to harnessing harmony for social good on causes like middle school mental health, immigration and belonging and driving confidence in the COVID vaccine.

Gabrielle Shirdan, SVP, Group Creative Director, McCann New York

The Creative Carousel

The Creative Showcase Stage
5:00PM - 5:30PM
McCann Worldgroup

Virtual Session

Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.

John Mescall, Global Executive Creative Director and Global Creative Council President, McCann Worldgroup