Leadership Breakfast: Future of Data-Driven Marketing is Now

David Rubenstein Atrium @ Lincoln Center
8:00AM - 9:00AM

Data continues to transform marketing and advertising. Research is showing there is a huge opportunity around data-driven media, creative and measurement. If we realize the potential, this shift will transform a brand’s ability to better understand its customers, to deliver better experiences, create ethical data monetization opportunities and build better relationships with their customers.
Open to Super & Platinum Delegates
+ By Invitation

Digital Meets the Real World

Culture Builders Stage
9:00AM - 9:30AM

GenZ wants to take their nose out of their phones, and experience, change and embrace the world around them. Understanding this, what’s the best approach? Hear from a panel, including Marcy Q. Samet, Global Chief Marketing Officer, MRM//McCann, on how to reach this demographic of real people, craving the real world.


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