Leadership Breakfast: Future of Data-Driven Marketing is Now
Data continues to transform marketing and advertising. Research is showing there is a huge opportunity around data-driven media, creative and measurement. If we realize the potential, this shift will transform a brand’s ability to better understand its customers, to deliver better experiences, create ethical data monetization opportunities and build better relationships with their customers.
Open to Super & Platinum Delegates
+ By Invitation
Digital Meets the Real World
GenZ wants to take their nose out of their phones, and experience, change and embrace the world around them. Understanding this, what’s the best approach? Hear from a panel, including Marcy Q. Samet, Global Chief Marketing Officer, MRM//McCann, on how to reach this demographic of real people, craving the real world.