Events

What About The Men?

AWLearn Workshop Stage
9:00AM - 10:00AM
IPG

Men are unsure of their roles in the TIME’S UP™ and #MeToo movements. It’s a divisive, complex discussion. What part do men play? Why is it our responsibility as women to integrate them into the conversation? What impact does the women's movement have on men of color? The need for open, courageous conversation has never been greater. Join this session to look at how men can be allies in dismantling patriarchal structures that allow for harassment, and what kind of awareness and action will help people of all kinds to rise together.

People-Based Marketing Seminar: “The New Face of Data-Driven Advertising”

The Microsoft Stage
10:30AM - 11:20AM
Acxiom

Consumers are generating more demand signals than ever before. But without the right technology and expertise, brands, agencies and their partners may not be prepared to recognize and ingest the right signals, using them effectively to inform and optimize their advertising efforts. Join us and our panel to hear more about what's next in data-driven marketing and the working model of the future.

Moderator: Dennis Self, Co-President, Acxiom
Panelist: Melinda Walsh, CMO, Chase Auto Finance; Joanna O’Connell, VP - Principal Analyst, Forrester Research; Atul Dalmia, SVP, Global Commercial & Merchant Analytics, American Express; Saejin Park
Director, Global Data Monetization, General Motors

Production Systems Designed for the Stories of the Future

NewGen Stage
1:20PM - 2:00PM
Deutsch

Data driven storytelling and real time content creation processes require custom production systems uniquely tailored towards the specifics of the idea, proprietary software development, hardware configuration, a deep understanding of video craftsmanship, creative technology and sometimes custom syndication partnerships. Meet some of the world’s leading production minds that are leading the charge on these unchartered waters.

Featuring Pam Scheideler, Partner, Chief Digital Officer, Deutsch Los Angeles

Making Brands Memorable Through Music

AWLearn Workshop Stage
2:00PM - 3:00PM
McCann

Making Brands Memorable Through Music - How music can empower Brands to better connect with consumers

Connecting the Dots: How to Make Sense of the Complete Mobile User Journey

Microsoft Stage
2:30PM - 3:30PM
Initiative

With the advent of machine learning and other technological advances, there are more mobile data analytics and measurement solutions available to marketers today than ever before. And yet, finding a way to match up these disparate data points into a coherent marketing strategy is quite the challenge. With so many tools on offer, the range is baffling. Which should you invest your faith (and budget) in? Which metrics really matter?

In this session, hear from leading marketers from on how they connect the dots to produce world class marketing strategies, powered by mobile data.

Featuring Initiative Global Head of Audiences, Jessica White.

Resources

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