Events

Dynamic Duos

Realtor.com Stage
9:30AM - 10:30AM
FCB

The agency and client relationship is one of the most critical ingredients to creating great work that drives business results.
We will hear from client and agency Dynamic Duos who will share “behind the scenes” secrets about what it really takes to build strong partnerships. What are their principles of leadership? How do they create high performing teams? How do they resolve conflict? How do they measure success? Join us to learn from stories of their personal triumphs...and failures!!

Alicia Tillman CMO, SAP
Andrea Sullivan Chief Client Officer, VaynerMedia
Fazir Ali VP, Head of Product and Customer Experience, TaxAct
Stephen Clements Chief Creative Officer, YMedia Labs
Carter Murray Worldwide CEO, FCB
Eric Reynolds Senior Vice President – Chief Marketing Officer, The Clorox Company

That's Lit: Marketing to GenZ

Entertainment Stage
10:00AM - 11:00AM
McCann

Gen-Z is the most outspoken generation – forcing brands and corporations to reassess their values and marketing initiatives. Storytelling takes on another form, shaping cultural narratives and enabling individuals to take a stance and join the dialect. This panel of experts will address how to speak to this audience, how to produce stories for them and attract them to your brand message.

India Wooldridge SVP, Director, McCann Truth Central

We're Better Together: How Collaboration Drives Innovation

The Girls' Lounge, The Sugar Factory
10:30AM - 11:00AM
UM

Deidre Smalls-Landau, Global Chief Cross-Cultural Officer, UM and IPG Representative, Time's Up

Discover Talk: The Whitewalkers Are Upon Us - Driving Trust and Interoperability

IBM Watson Marketing Stage
11:05AM - 11:45AM
MAGNA

As the programmatic ecosystem continues to consolidate smaller businesses need to stop bickering and cooperate or face extinction. Auction games in RTB need to end and a common ID needs to scale. These two changes can elevate programmatic to the next level. The only question is how do we get there?

Upgrading the Ad Experience: How Quality Standards Are Raising the Bar in Digital

Microsoft Stage
11:30AM - 12:10PM
Cadreon

Uniform, clear and reliable quality standards have emerged in digital advertising to guide every player in identifying partners worthy of investment and trust. This panel session will discuss the industry-wide standards taking shape today and their initial impact, other quality initiatives on the horizon, and how brands and publishers can lean on these standards to choose quality.

Featuring Erica Schmidt, Global CEO, Cadreon

CEO Connectors

Target Media Network Stage @ IMAX
12:00PM - 1:00PM
McCann

Join a discussion with top leaders across Marketing, Media and Technology who are leading the charge in disruption and innovation. The group will dive in to how we connect with audiences today and tomorrow, and the biggest challenges and opportunities they face on a daily basis.

Featuring McCann North America President, Chris Macdonald.

Tech Not Tiaras: How Our Industry is Building Tomorrow's STEM Workforce (And how you can help)

Univision Stage
1:00PM - 2:00PM
McCann

When we asked Gen Z girls about their associations with STEM-related jobs, they said they weren’t cool, diverse, or smart…and just “not for them.” So how do we break stereotypes and fix our gender-imbalanced pipeline? Today’s leading tech companies – Microsoft, IBM, Google, GE, Verizon—have joined the Ad Council on a new ‘SheCanSTEM’ campaign to inspire more female talent for tomorrow’s industries. Come learn how you can help play a role.

Featuring McCann New York Co-Chief Creative Officer, Sean Bryan.

Raising the Next Generation of Men

1991 Broadway, New York
2:45PM - 3:15PM
Hill Holliday

Hill Holliday's Mike Grimes, SVP, Director of Editorial Strategy will be participating in a panel as part of the Men of Action Summit.

We learn gender roles starting from a very young age, and these gender stereotypes are carried with us into our work lives. What messages are we sending to our sons about what it means to be a man—and a leader? How does this impact their views of themselves and how they treat women? In this unplugged discussion, male leaders share ideas on how to raise boys who will grow into good men.

Who Run The World?

Univision Stage
3:00PM - 4:00PM
FCB

Women across the industry come together on this panel to talk roses and thorns of their careers, their greatest triumphs and failures, and get the audience fired up and inspired to walk out knowing what it feels like to be bad-ass leader in this business.

Featuring FCB Global Chief Creative Officer, Susan Credle.

What Men are Really Thinking at Work

The Sugar Factory, 1991 Broadway Street, New York, NY
3:15PM - 3:45PM
IPG

We need to have tough conversations in the workplace to instill empathy and drive change. This will call for us to create safe spaces, and get comfortable with being uncomfortable. In this candid talk, leaders share what many men in the workplace may be thinking but are afraid to say (think: Is it still okay to tell a female colleague that she looks nice?), and how to respectfully start a dialogue about what’s appropriate or not. Discover the new rules of etiquette for common workplace scenarios.

Getting to Equal: We're All in This Together

The Girls' Lounge, The Sugar Factory
5:00PM - 6:00PM
The Martin Agency

Featuring The Martin Agency's Greg Fischer, SVP/Director of Comms Planning

Acxiom-hosted Networking Reception (invitation only)

Nomad Hotel Rooftop
6:00PM - 9:00PM
Acxiom

This is an invitation-only event, hosted by Acxiom, at the Nomad Rooftop. The event is for Acxiom clients and prospects, and we are expecting around 180 attendees for heavy hors d’oeuvres and cocktails.

Resources

The Girls' Lounge @ Advertising Week

The Sugar Factory, 1991 Broadway Street, New York, NY
8:00AM - 2:00PM
IPG

Men of Action Summit @ Advertising Week

The Sugar Factory, 1991 Broadway Street, New York, NY
2:00PM - 7:00PM
IPG