Events

Women Shifting Culture: How to Harness the Power of the Female Voice

The Female Quotient Lounge, The Sugar Factory, 1991 Broadway Street, New York, NY 10023
10:00AM - 10:30AM
Huge

Gen Z: The Social Generation? - Part II

The Female Quotient Lounge, The Sugar Factory – 1870 Broadway B, New York, NY 10023
10:30AM - 11:15AM
Hill Holliday

By 2020, it is expected that 40% of consumers will be Gen Z.

Born 1994 and later, Gen Z is the first true generation of “social natives.” They have been the frequent subject of study around always-on media consumption, but less has been written about the impact of social media on Gen Z’s emotional outlook and shopper behavior. Is it true they are seeking relief from social media? How does it affect their psychology and emotions? Does paid social really motivate purchase behavior?

To answer these questions, Hill Holliday conducted a 2017 research study to examine the social profile of Gen Z. The results were surprising - and disturbing - 50% reported they had considered quitting social media, and 41% said it has made them feel anxious, sad, or depressed. Now nearly two years later, we’ve repeated the research to see how things have changed – or haven’t.

In this panel, we’ll take a closer look at this unique generation’s outlook on social media and discuss the implications not only for today’s brands and advertisers, but for the hearts and minds of an entire generation of young people.

-Victoria Temena-Husemann, Strategist, Hill Holliday
-Tyler Hissey, VP, Marketing and Social Media, MTV, VH1, CMT, Logo TV
-Joe Panepinto, PhD, Media Studies, Boston University College of Communications & SVP, Strategy Director Jack Morton Worldwide
-Alexis Glick, CEO, GenYOUth
-Sharon Silverstein, Head of US Verticals, Snap Inc.

Moderated by Julia Hood, Special Project Editor, Business Insider

Sparks, Signals, Stories: What Work That Works Looks Like on YouTube

Roundel Stage @ IMAX
10:45AM - 11:30AM
R/GA

Some brilliant creative wins awards. Some brilliant creative drives results. And some brilliant creative — like that from YouTube Works award winners Samsung and Xfinity — does both.

What were the common elements across the campaigns? What did their briefs look like? How did they bring their creative and media teams together to innovate on the platform? Draw insights and inspiration from brands and agencies who are excelling at planning, storytelling, and using creativity to move customers.
What You'll Learn from This Session...
• Plan and build for media and creative together
• Experiment with new formats to orchestrate engaging stories that build over time
• Draw inspiration for your next campaign from YouTube trends and creators

National Parks v. Walled Gardens: Fighting to Restore Balance in Digital Advertising

Tech Stars Stage
11:15AM - 12:00PM
Cadreon

The dominance of the walled gardens coupled with the move away from cookies and the increasingly fragmented state of today’s media landscape offer clear signs the digital ad industry needs to evolve, and fast. Marketers need ad tech to move beyond the “dumb pipe” era of just gathering and monetizing inventory to offering innovative solutions that deliver a complete view of individuals across their entire consumer journey.

To do so, independent players must replicate all that’s good about the walled garden experiences marketers are flocking to today, but on the open web where consumers are known to spend more of their time. That means delivering people-based marketing solutions to reach consumers with relevant advertising in a fragmented media environment. Industry leaders from across the ecosystem take the stage to discuss what’s in store for the future of digital advertising as the industry shifts more and more to a people-based, tech driven approach that can deliver value for marketers across all places consumers spend time.

M4G

Ad Shapers Stage
12:00PM - 1:00PM
McCann Worldgroup

At a time when the role of marketing is being question in multiple organizations and by various stakeholders, Coca-Cola is reimagining “Marketing for Growth”- M4G. Via disciplined fusion of science and art, Coca-Cola is leveraging marketing to re-energize its core, reshape new bets in critical category-country combinations. In short, marketing is driving growth.

20/20 Politics & Advertising

Impact Makers Stage
12:15PM - 12:55PM
McCann Worldgroup

Join Harris Diamond and Mark Penn, current ad chiefs with former lives as political consultants for a head to head on the intersection of politics and advertising. Hear what brands need to consider going into an election year, which 2020 campaigns are getting it right, and how the next four years may impact the advertising business.

When the K in KPI Stands for Kids

Entertainers Stage
12:30PM - 1:30PM
UM

Studios have traditionally been at the forefront of creative activations and campaigns when it comes to promoting new theatrical releases. But how do you move a young, digitally native audience away from their PCs and consoles and into a theater? Join Super League Gaming Chairman and CEO Ann Hand and Chad Stoller, Global Chief Innovation Officer for UM Worldwide as they dive headfirst into the kid space- by way of esports.

Featuring: Ann Hand, Chairman and CEO, Super League Gaming; Chad Stoller, Global Chief Innovation Officer, UM

Programmatic & The Future of Automation

Tech Stars Stage
1:15PM - 2:00PM
Acxiom, Cadreon

It’s not about tech tax, it’s about being tech smart! Programmatic spend continues to grow at double digit rates. It fills an important role in the quest to engage the right consumers. And this method of buying will continue to play a role across all media forms.

In this session we will review the key findings of a major research effort from the 4A’s, 614 Group, followed by a panel to discuss the perceptions of the current and future states of programmatic and automation. Fundamental to the conversation is the idea that there is no “tech tax”, but rather a forward thinking perspective on investments - in technology, talent, and better data sets to achieve data driven marketing. It’s time to move the narrative from cost control to value creation in programmatic and automation.

Programmatic & The Future of Automation

Tech Stars Stage
1:15PM - 2:00PM
Acxiom

It’s not about tech tax, it’s about being tech smart! Programmatic spend continues to grow at double digit rates. It fills an important role in the quest to engage the right consumers. And this method of buying will continue to play a role across all media forms.

In this session we will review the key findings of a major research effort from the 4A’s, 614 Group, followed by a panel to discuss the perceptions of the current and future states of programmatic and automation. Fundamental to the conversation is the idea that there is no “tech tax”, but rather a forward thinking perspective on investments - in technology, talent, and better data sets to achieve data driven marketing. It’s time to move the narrative from cost control to value creation in programmatic and automation.
Catherine Dale Regional Vice President, Platform, SpotX
David Skinner Managing Director, Channels and Alliances, Acxiom
John Gentry President, OpenX

Unlock the Power of Music

Culture Builders Stage
3:45PM - 4:30PM
McCann

Creating true business impact through the strategic use of music. From strategy to creative, music went from being in the background to leading the charge in making brands culturally relevant and helping them capture their audiences' attention.

Resources

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