Ask The Experts: Using Insights To Enable Data-Driven Decision Making

Workshop Stage
10:00AM - 10:40AM
Momentum Worldwide

A workshop designed to deliver insight into the perspectives of leading agencies, brands and research executives', as they discuss their approach to data-driven decision making for real-world brand initiatives.

Jake Pryszlak from Meshh will be hosting a panel with Justin Logerfo (Momentum Worldwide), Kathy Lubner (Nielsen) and a leading brand marketer.
What You'll Learn from This Session...
Understand how you can use Insights to enable data-driven decision making
How you can use a range of different methodologies to make an impact on the bottom line
Understand how data and information is translated to provide actionable Insights

Creative Carousel

Ad Shapers Stage (Level 2: Stage 3)
11:00AM - 11:40AM
FCB, McCann

Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.

There’s Never Been a Better Time to be a Woman

Impact Makers Stage
1:05PM - 1:15PM

5G & The Live Content Experience

Entertainers Stage
2:30PM - 3:00PM
Momentum Worldwide

"The 5G revolution is at our door step. Most consumers today believe 5G is simply about having a faster phone or internet connection.
While this is absolutely true, 5G is so much more…in this session we will dive deep on how 5G is set to change the live experience. From concerts to sporting events to Theater, 5G will transform the way we look at the world through the virtual and augmented lenses."

Featuring: Aimee O'Rourke, Director of Strategy at Momentum

The Creator Disruption - Redefining Influencer

Ad Shapers Stage
4:00PM - 4:45PM

Bob Greenberg (founder and Executive Chairman of R/GA) and Kay Hsu (Global Director, Instagram Creative Shop) in discussion with Whalar's CMO, Mike Hondorp.

Mike Hondorp, CMO of Whalar, the first-ever Cannes Lions-winning influencer marketing platform, will be joined on stage by legends of the industry: Kay Hsu, Global Director of Instagram's Creative Shop; and Bob Greenberg, founder and Executive Chairman of R/GA. They'll have a discussion on the creative disruption being driven by collaborations between brands and creators with influence. The shift in consumer behavior towards mobile has unlocked creativity on a global scale, and broader distribution of content has disrupted the traditional ways to be heard. We discuss creativity in influencer marketing and what the inclusion of new and numerous creative voices means for brands and advertising now and in the future. View Less
What You'll Learn from This Session...
 How to tap into creators to tell authentic and meaningful stories at scale.
 How to use technology to scale collaboration and creativity.
 Why influencer marketing matters, and why it must be done right.


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