Grit, Grace, and Girlfriends: Surviving Middle Management Through Collaboration
Seeing the Value of the Industry Blind Spot
Caroline Casey, disability activist and founder of The Valuable 500, talks to a rock star marketing panel about transforming the narrative around disability in the creative industry. Paul Polman, ex Global CEO of Unilever and Chairman of The B Team, Charles Trevail, Global CEO of Interbrand responsible for the Best Global Brands Index, Amit Mashiah, CEO of McCann Israel, the Agency behind the award-winning Ikea ThisAbles campaign.
The Power of Purpose: What Does it Mean for a Company to be Values-Based and Purpose-Driven?
IPG Chairman & CEO Michael Roth and Verizon CMO Diego Scotti sit down for an open-ended conversation. Highlighting how brands can enjoy greater success by embracing purpose and our collective responsibility to advance and prioritize sustainability and inclusivity.
The Key to Fixing Digital Advertising's 'Identity' Crisis: People
Digital advertising has an identity problem. “Identity” has become the buzzword of the year as companies across the ecosystem work on solutions that put all the pieces of the consumer journey together, yet the result is an environment that is fragmented, confusing to marketers, and often requires multiple partners to execute.
In this session, data-driven leaders from across the digital ecosystem take the stage to discuss the current state of identity today, the role identity plays in unlocking true people-based marketing, how the open web compares to the walled gardens of Facebook and Google, and how the industry today should make sense of the different data and identity solutions available to evolve and improve their marketing.
Driving Brand Value with Emotional Intelligence Content
Emotions have a bigger impact on actions than logic; they create lasting impressions that affect future decisions. Mirriad and SPARK Neuro will share insights from a first of its kind biometrics study on how emotion in content carries over to purchase decisions. While it's assumed happy content is better for brands; sadness, anticipation and other unexpected emotions also increase the desire to buy. This panel will reveal how exposing brands to different emotions in content while viewers are highly engaged impacts brand value.
Featuring: Stephan Beringer, CEO, Mirriad; Spencer Gerrol, CEO & Founder, Spark Neuro; Nobles Crawford, Content Strategy Manager, Media & Digital – Hygiene and Home, Reckitt Benckiser; Kyle O’Brien, Creative Works Editor, The Drum (Moderator); Deidre Smalls-Landau, U.S. CMO & EVP, Global Culture, UM
Hello to Good-Buy: Marketing Approaches to Drive the Evolving Consumer Journey
Recent years have brought radical social and technological change, causing consumers to think and decide differently about old purchase journey models that no longer hold up. For brands to effectively engage these evolving shoppers, marketing approaches must be reimagined. This panel will examine how to best implement new approaches.
Recent years have brought radical social and technological change, causing consumers to think and decide differently and old purchase journey models to no longer hold up. For brands to effectively engage these evolving shoppers, marketing approaches must be reimagined. This panel will examine implementation of these new approaches, such as: 1) Using robust consumer data in privacy-sensitive ways; 2) Putting shoppers in control to meet their personalization demands; 3) Removing friction in commerce to deliver on the expectation for speed
Featuring: Michelle Engle, SVP, Marketing, Valassis; Nancy MacDonald, Shopper Marketing Team Lead, GSK; and Amie Owen, VP, Partner, UM Shopper, UM.
New Data-Driven Strategies Using Data for Good
Data is at the center of all marketing today and can be used in various ways, from helping advertise a product, a brand or an idea, to influencing better healthcare outcomes and social change. In the context of the latest data-driven strategies and techniques, the panelists will talk about their use of unique data and advanced analytics to deliver successful campaigns across digital platforms for better healthcare and social outcomes.
Being Human In An A.I. World, Documentary Screening and Panel Discussion
Join WIRED, McCann Worldgroup, and marketing leaders for a documentary screening and panel discussion about A.I.’s evolving role in our world and what that means for brands.
Let’s Give Them Something to Talk About: Building Brand Experiences that Matter
Brands, stop kidding yourself - it’s not about you - consumers do not want your annoying ads. They want you to stand for something THEY care about and to give them something they can talk about. To thrive into the next decade brand innovation is a must. Inclusion, immersion and experience are the takeaways, but not standalone. Building and maintaining a future-proof brand requires new marketing methods and models, where experience is the new reach and engagement metric, and deep-rooted authentic brand POVs replace the temptation to inadvertently become the shallow “marginalized corporate sponsor” of the month. Hear from Mastercard CMO Raja Rajamannar - one of the world’s most influential CMOs and current president of the WFA - and Marcus Samuelson on importance of pushing brand boundaries into unchartered territories to make connections that matter.
Bravery Talk with The Andy Awards
The key to brave and brilliant work lies in collaboration. This session brings collaboration and shared experiences to life through personal and professional stories from creatives and marketers alike. These stories let us peek into the industry’s most respected to what inspires them, what moves them, and what propels them to do the work.