Events

Unstereotype Alliance: Fighting Stereotypes to Create a Gender Equal World

Univision Stage
9:00AM - 10:00AM
IPG

UN Women convened the Unstereotype Alliance in 2017 to rally the global advertising industry to eradicate harmful stereotypes and use advertising as a powerful force to impact social norms.

Executive Director of UN Women, Phumzile Mlambo-Ngcuka, will lead a session alongside Unstereotype Alliance Vice Chairs, EVP Global Marketing and Head of Diversity and Inclusion at Unilever, Aline Santos, and Michael I. Roth Chairman and Chief Executive Officer, IPG.

Moderated by Business Strategist and Cultural Changemaker, Jess Weiner, the session will address prevalent stereotypes in culture and advertising; the principles and tools to develop ‘unstereotyped’ work; and why the time is now to stand together to advance the progressive and authentic portrayal of people through brands for the benefit of humanity.

CEO Action for Diversity & Inclusion

Univision Stage
10:00AM - 10:45AM
IPG

Gender inequality.. #MeToo.. Charlottesville.. LGBTQ rights.. Immigration.. Implicit bias.. Collective action on diversity from the business community matters now more than ever. Bringing together CEOs from some of the world's most influential brands, CEO Action for Diversity & Inclusion™ is helping leaders put competition aside and focus on collaboration across organizations and industries. Hear from a panel of CEOs that have come together to explore how to they are coming together to drive tangible actions and impact.

Unstereotype Alliance: The Problem is Not Seeing the Problem

Sugar Factory
10:00AM - 11:00AM
IPG

Jess Weiner Business Strategist & Cultural Changemaker, Talk to Jess
Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge
Aline Santos Farhat EVP, Global Marketing, Unilever
Heide Gardner SVP, Chief Diversity & Inclusion Officer, Interpublic Group (IPG)
Asa Regnar Deputy Executive Director, UN Women
Bill Moseley Director, Marketing Communications, AT&T

Advancing the Advanced TV Conversation with Samsung Ads

Microsoft Stage
10:30AM - 11:00AM
UM

TV is experiencing its most radical shift since the advent of cable. While the landscape has never been more fragmented, the possibilities have never been so promising. In the face of all these changes, advertisers are tasked to re-think the fundamentals of their TV strategy. Has TV become a digital line item? Is there enough scale and data for audience-based buys? How does OTT and Connected TV fit into the marketing mix? And perhaps most importantly, is it worth the time and effort?

Gabriella Mirabelli CEO , Anatomy
Tom Kuhn VP, Marketing, PGA Tour
Jenny Lang SVP, Managing Partner, Integrated Investment, Universal McCann
Michael Scott Head of Sales for the East Coast, Samsung Ads
Jules Strachman Senior Marketing Partner Manager

Customer Journey: From Consideration to Advocacy

Verticals Stage
12:00PM - 12:45PM
MRM//McCann

Personalization, online reviews and ratings from experts and consumers, multi-channel engagements, roadblocks, brand advocacy, privacy, multiple touch points -- a ton of terms, a ton of concerns – but what’s really happening? The customer journey is changing for good with the lion's share of consideration happening on digital platforms. We’ll give you a totally current analysis and assessment of the impact of the new customer journey on categories such as automotive and skincare. We will tell you what factors play a role for considerers and what makes them into advocates of your brand.

MavenMagnet, a multinational big data research company, through analysis of thousands of consumer conversations, has the ability to provide the nuance and texture of qualitative research and project them on a validated, projectable scale. A panel of top CMOs will take the findings and insights and provide assessment of the impact on their categories and marketing strategy.

Featuring MRM//McCann Global Chief Strategy Officer, Ariana Stolarz.

Making Innovation Work for Women and Girls

The Girls' Lounge, The Sugar Factory
1:30PM - 2:00PM
Reprise

Joselle Galis, SVP, Head of Strategy, Reprise Digital

Transformation At Speed

Target Media Network Stage @ IMAX
2:30PM - 3:30PM
R/GA

Join R/GA founder, chairman and CEO Bob Greenberg, along with Saneel Radia, EVP, Global Head of Consulting; Barry Wacksman, EVP Global Chief Strategy Officer; Jess Greenwood, VP, Strategy; and Ben Williams, VP Executive Creative Director, Products & Services, as they unpack the briefs that every brand should be tackling to transform their business, customer experience and marketing.

Bob Greenberg Founder, Chairman and CEO, R/GA
Saneel Radia SVP, Global Head of Consulting, R/GA
Jess Greenwood SVP, Strategy US, R/GA
Barry Wacksman EVP, Global Chief Strategy Officer, R/GA
Ben Williams VP, Executive Creative Director, Products & Services, R/GA

Leadership Lessons Across Generations

Sugar Factory
3:00PM - 4:00PM
Deutsch

This is the first time the Girls' Lounge has had five generations, on one panel, at the same time. Leadership isn’t just top-down, but all around. In this candid discussion, leaders of today and tomorrow share what leaders of every generation can bring to the table and teach each other. They’ll also unpack the action steps they’re each taking to help drive equality—and what you can do to drive change in your own workplace.

Cathy Novelli Global Head of Corporate Marketing, Quantcast
Savannah Sellers Host, NBC’s Stay Tuned; Correspondent, NBC News and MSNBC, NBC
Elaine Cox Executive Creative Director, Heat
Judy Lee Global Head of Integrated Marketing, Pinterest
Val DiFebo CEO, Deutsch NY
Kay Koplovitz Managing Partner, Springboard Growth Capital

It's an Unpredictable Climate for Brands: Do You Know Where Your Advertising Is?

AWLearn Workshop Stage
4:00PM - 5:00PM
UM

Fake news, extremist content scandals, incendiary political commentary, brand boycotts and increasing scrutiny on social platforms – a multitude of factors have put brand safety in the spotlight. The rise of brand safety in the public consciousness has led some organizations to place executive-level focus on the problem. Ultimately, Brand safety is a tech problem that requires a tech solution. How are brands and agencies protecting themselves.

Join a fireside chat during which David Hahn, Chief Strategy Officer at Integral Ad Science, Joshua Lowcock, Global Brand Safety Officer at UM, and David Szahun, VP Global Media, American Express will take a deep dive into the current state of brand safety from from perspective of a major brand and a top-tier agency. Learn how they plan to protect themselves and their clients today and their plan for the future.

How Microsoft, Dentsu Aegis Network and McCann Dialed Up Diversity & Inclusion

Univision Stage
5:00PM - 6:00PM
McCann Worldgroup

How can agencies implement D&I efforts more effectively? Microsoft challenged Dentsu Aegis Network & McCann three years ago to transform their D&I strategy and this long-term commitment is exceeding expectations. Nick Brien, CEO, Americas, Dentsu Aegis Network will discuss how their partnership with Microsoft (Kathleen Hall, Corporate Vice President, Brand, Advertising and Research) resulted in a D&I framework that is creating benefits for both agencies, the brand & society.

The Creative Carousel

Realtor.com Stage
5:30PM - 6:30PM
McCann

Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.

Featuring McCann NY Co-Chief Creative Officer, Tom Murphy.

Resources

The Girls' Lounge @ Advertising Week

The Sugar Factory, 1991 Broadway Street, New York, NY
8:00AM - 6:00PM
IPG