Monday, September 23

Grit, Grace, and Girlfriends: Surviving Middle Management Through Collaboration

The Female Quotient Lounge, The Sugar Factory, 1991 Broadway Street, New York, NY 10023
9:00AM - 9:30AM
Huge

Seeing the Value of the Industry Blind Spot

NewGen Stage
9:00AM - 9:40AM
McCann

Caroline Casey, disability activist and founder of The Valuable 500, talks to a rock star marketing panel about transforming the narrative around disability in the creative industry. Paul Polman, ex Global CEO of Unilever and Chairman of The B Team, Charles Trevail, Global CEO of Interbrand responsible for the Best Global Brands Index, Amit Mashiah, CEO of McCann Israel, the Agency behind the award-winning Ikea ThisAbles campaign.

Uncovering Consumer's Emotions Based on Behaviors

Ad Shapers Stage
10:00AM - 10:50AM
Huge

The Power of Purpose: What Does it Mean for a Company to be Values-Based and Purpose-Driven?

Impact Makers Stage
10:15AM - 11:00AM
IPG

IPG Chairman & CEO Michael Roth and Verizon CMO Diego Scotti sit down for an open-ended conversation. Highlighting how brands can enjoy greater success by embracing purpose and our collective responsibility to advance and prioritize sustainability and inclusivity.

The Key to Fixing Digital Advertising's 'Identity' Crisis: People

Insight Drivers Stage
11:30AM - 12:00PM
IPG Mediabrands

Digital advertising has an identity problem. “Identity” has become the buzzword of the year as companies across the ecosystem work on solutions that put all the pieces of the consumer journey together, yet the result is an environment that is fragmented, confusing to marketers, and often requires multiple partners to execute.

In this session, data-driven leaders from across the digital ecosystem take the stage to discuss the current state of identity today, the role identity plays in unlocking true people-based marketing, how the open web compares to the walled gardens of Facebook and Google, and how the industry today should make sense of the different data and identity solutions available to evolve and improve their marketing.

Driving Brand Value with Emotional Intelligence Content

Workshop Stage
1:00PM - 2:00PM
UM

Emotions have a bigger impact on actions than logic; they create lasting impressions that affect future decisions. Mirriad and SPARK Neuro will share insights from a first of its kind biometrics study on how emotion in content carries over to purchase decisions. While it's assumed happy content is better for brands; sadness, anticipation and other unexpected emotions also increase the desire to buy. This panel will reveal how exposing brands to different emotions in content while viewers are highly engaged impacts brand value.

Featuring: Stephan Beringer, CEO, Mirriad; Spencer Gerrol, CEO & Founder, Spark Neuro; Nobles Crawford, Content Strategy Manager, Media & Digital – Hygiene and Home, Reckitt Benckiser; Kyle O’Brien, Creative Works Editor, The Drum (Moderator); Deidre Smalls-Landau, U.S. CMO & EVP, Global Culture, UM

Hello to Good-Buy: Marketing Approaches to Drive the Evolving Consumer Journey

Culture Builders Stage
1:45PM - 2:45PM
UM

Recent years have brought radical social and technological change, causing consumers to think and decide differently about old purchase journey models that no longer hold up. For brands to effectively engage these evolving shoppers, marketing approaches must be reimagined. This panel will examine how to best implement new approaches.
Recent years have brought radical social and technological change, causing consumers to think and decide differently and old purchase journey models to no longer hold up. For brands to effectively engage these evolving shoppers, marketing approaches must be reimagined. This panel will examine implementation of these new approaches, such as: 1) Using robust consumer data in privacy-sensitive ways; 2) Putting shoppers in control to meet their personalization demands; 3) Removing friction in commerce to deliver on the expectation for speed

Featuring: Michelle Engle, SVP, Marketing, Valassis; Nancy MacDonald, Shopper Marketing Team Lead, GSK; and Amie Owen, VP, Partner, UM Shopper, UM.

New Data-Driven Strategies Using Data for Good

Insight Drivers Stage
2:30PM - 3:00PM
McCann Health <br>, Acxiom

Data is at the center of all marketing today and can be used in various ways, from helping advertise a product, a brand or an idea, to influencing better healthcare outcomes and social change. In the context of the latest data-driven strategies and techniques, the panelists will talk about their use of unique data and advanced analytics to deliver successful campaigns across digital platforms for better healthcare and social outcomes.

Being Human In An A.I. World, Documentary Screening and Panel Discussion

Tech Stars Stage
3:15PM - 3:55PM
McCann Worldgroup

Join WIRED, McCann Worldgroup, and marketing leaders for a documentary screening and panel discussion about A.I.’s evolving role in our world and what that means for brands.

Let’s Give Them Something to Talk About: Building Brand Experiences that Matter

Roundel Stage @ IMAX
3:45PM - 4:30PM
McCann Worldgroup

Brands, stop kidding yourself - it’s not about you - consumers do not want your annoying ads. They want you to stand for something THEY care about and to give them something they can talk about. To thrive into the next decade brand innovation is a must. Inclusion, immersion and experience are the takeaways, but not standalone. Building and maintaining a future-proof brand requires new marketing methods and models, where experience is the new reach and engagement metric, and deep-rooted authentic brand POVs replace the temptation to inadvertently become the shallow “marginalized corporate sponsor” of the month. Hear from Mastercard CMO Raja Rajamannar - one of the world’s most influential CMOs and current president of the WFA - and Marcus Samuelson on importance of pushing brand boundaries into unchartered territories to make connections that matter.

Bravery Talk with The Andy Awards

Story Crafters Stage
5:30PM - 6:00PM
McCann

The key to brave and brilliant work lies in collaboration. This session brings collaboration and shared experiences to life through personal and professional stories from creatives and marketers alike. These stories let us peek into the industry’s most respected to what inspires them, what moves them, and what propels them to do the work.

Tuesday, September 24

Women Shifting Culture: How to Harness the Power of the Female Voice

The Female Quotient Lounge, The Sugar Factory, 1991 Broadway Street, New York, NY 10023
10:00AM - 10:30AM
Huge

Gen Z: The Social Generation? - Part II

The Female Quotient Lounge, The Sugar Factory – 1870 Broadway B, New York, NY 10023
10:30AM - 11:15AM
Hill Holliday

By 2020, it is expected that 40% of consumers will be Gen Z.

Born 1994 and later, Gen Z is the first true generation of “social natives.” They have been the frequent subject of study around always-on media consumption, but less has been written about the impact of social media on Gen Z’s emotional outlook and shopper behavior. Is it true they are seeking relief from social media? How does it affect their psychology and emotions? Does paid social really motivate purchase behavior?

To answer these questions, Hill Holliday conducted a 2017 research study to examine the social profile of Gen Z. The results were surprising - and disturbing - 50% reported they had considered quitting social media, and 41% said it has made them feel anxious, sad, or depressed. Now nearly two years later, we’ve repeated the research to see how things have changed – or haven’t.

In this panel, we’ll take a closer look at this unique generation’s outlook on social media and discuss the implications not only for today’s brands and advertisers, but for the hearts and minds of an entire generation of young people.

-Victoria Temena-Husemann, Strategist, Hill Holliday
-Tyler Hissey, VP, Marketing and Social Media, MTV, VH1, CMT, Logo TV
-Joe Panepinto, PhD, Media Studies, Boston University College of Communications & SVP, Strategy Director Jack Morton Worldwide
-Alexis Glick, CEO, GenYOUth
-Sharon Silverstein, Head of US Verticals, Snap Inc.

Moderated by Julia Hood, Special Project Editor, Business Insider

Sparks, Signals, Stories: What Work That Works Looks Like on YouTube

Roundel Stage @ IMAX
10:45AM - 11:30AM
R/GA

Some brilliant creative wins awards. Some brilliant creative drives results. And some brilliant creative — like that from YouTube Works award winners Samsung and Xfinity — does both.

What were the common elements across the campaigns? What did their briefs look like? How did they bring their creative and media teams together to innovate on the platform? Draw insights and inspiration from brands and agencies who are excelling at planning, storytelling, and using creativity to move customers.
What You'll Learn from This Session...
• Plan and build for media and creative together
• Experiment with new formats to orchestrate engaging stories that build over time
• Draw inspiration for your next campaign from YouTube trends and creators

National Parks v. Walled Gardens: Fighting to Restore Balance in Digital Advertising

Tech Stars Stage
11:15AM - 12:00PM
Cadreon

The dominance of the walled gardens coupled with the move away from cookies and the increasingly fragmented state of today’s media landscape offer clear signs the digital ad industry needs to evolve, and fast. Marketers need ad tech to move beyond the “dumb pipe” era of just gathering and monetizing inventory to offering innovative solutions that deliver a complete view of individuals across their entire consumer journey.

To do so, independent players must replicate all that’s good about the walled garden experiences marketers are flocking to today, but on the open web where consumers are known to spend more of their time. That means delivering people-based marketing solutions to reach consumers with relevant advertising in a fragmented media environment. Industry leaders from across the ecosystem take the stage to discuss what’s in store for the future of digital advertising as the industry shifts more and more to a people-based, tech driven approach that can deliver value for marketers across all places consumers spend time.

M4G

Ad Shapers Stage
12:00PM - 1:00PM
McCann Worldgroup

At a time when the role of marketing is being question in multiple organizations and by various stakeholders, Coca-Cola is reimagining “Marketing for Growth”- M4G. Via disciplined fusion of science and art, Coca-Cola is leveraging marketing to re-energize its core, reshape new bets in critical category-country combinations. In short, marketing is driving growth.

20/20 Politics & Advertising

Impact Makers Stage
12:15PM - 12:55PM
McCann Worldgroup

Join Harris Diamond and Mark Penn, current ad chiefs with former lives as political consultants for a head to head on the intersection of politics and advertising. Hear what brands need to consider going into an election year, which 2020 campaigns are getting it right, and how the next four years may impact the advertising business.

When the K in KPI Stands for Kids

Entertainers Stage
12:30PM - 1:30PM
UM

Studios have traditionally been at the forefront of creative activations and campaigns when it comes to promoting new theatrical releases. But how do you move a young, digitally native audience away from their PCs and consoles and into a theater? Join Super League Gaming Chairman and CEO Ann Hand and Chad Stoller, Global Chief Innovation Officer for UM Worldwide as they dive headfirst into the kid space- by way of esports.

Featuring: Ann Hand, Chairman and CEO, Super League Gaming; Chad Stoller, Global Chief Innovation Officer, UM

Programmatic & The Future of Automation

Tech Stars Stage
1:15PM - 2:00PM
Acxiom, Cadreon

It’s not about tech tax, it’s about being tech smart! Programmatic spend continues to grow at double digit rates. It fills an important role in the quest to engage the right consumers. And this method of buying will continue to play a role across all media forms.

In this session we will review the key findings of a major research effort from the 4A’s, 614 Group, followed by a panel to discuss the perceptions of the current and future states of programmatic and automation. Fundamental to the conversation is the idea that there is no “tech tax”, but rather a forward thinking perspective on investments - in technology, talent, and better data sets to achieve data driven marketing. It’s time to move the narrative from cost control to value creation in programmatic and automation.

Programmatic & The Future of Automation

Tech Stars Stage
1:15PM - 2:00PM
Acxiom

It’s not about tech tax, it’s about being tech smart! Programmatic spend continues to grow at double digit rates. It fills an important role in the quest to engage the right consumers. And this method of buying will continue to play a role across all media forms.

In this session we will review the key findings of a major research effort from the 4A’s, 614 Group, followed by a panel to discuss the perceptions of the current and future states of programmatic and automation. Fundamental to the conversation is the idea that there is no “tech tax”, but rather a forward thinking perspective on investments - in technology, talent, and better data sets to achieve data driven marketing. It’s time to move the narrative from cost control to value creation in programmatic and automation.
Catherine Dale Regional Vice President, Platform, SpotX
David Skinner Managing Director, Channels and Alliances, Acxiom
John Gentry President, OpenX

Unlock the Power of Music

Culture Builders Stage
3:45PM - 4:30PM
McCann

Creating true business impact through the strategic use of music. From strategy to creative, music went from being in the background to leading the charge in making brands culturally relevant and helping them capture their audiences' attention.

Wednesday, September 25

Leadership Breakfast: Future of Data-Driven Marketing is Now

David Rubenstein Atrium @ Lincoln Center
8:00AM - 9:00AM

Data continues to transform marketing and advertising. Research is showing there is a huge opportunity around data-driven media, creative and measurement. If we realize the potential, this shift will transform a brand’s ability to better understand its customers, to deliver better experiences, create ethical data monetization opportunities and build better relationships with their customers.
Open to Super & Platinum Delegates
+ By Invitation

Digital Meets the Real World

Culture Builders Stage
9:00AM - 9:30AM
MRM//McCann

GenZ wants to take their nose out of their phones, and experience, change and embrace the world around them. Understanding this, what’s the best approach? Hear from a panel, including Marcy Q. Samet, Global Chief Marketing Officer, MRM//McCann, on how to reach this demographic of real people, craving the real world.

Thursday, September 26

Ask The Experts: Using Insights To Enable Data-Driven Decision Making

Workshop Stage
10:00AM - 10:40AM
Momentum Worldwide

A workshop designed to deliver insight into the perspectives of leading agencies, brands and research executives', as they discuss their approach to data-driven decision making for real-world brand initiatives.

Jake Pryszlak from Meshh will be hosting a panel with Justin Logerfo (Momentum Worldwide), Kathy Lubner (Nielsen) and a leading brand marketer.
What You'll Learn from This Session...
Understand how you can use Insights to enable data-driven decision making
How you can use a range of different methodologies to make an impact on the bottom line
Understand how data and information is translated to provide actionable Insights

Creative Carousel

Ad Shapers Stage (Level 2: Stage 3)
11:00AM - 11:40AM
FCB, McCann

Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.

There’s Never Been a Better Time to be a Woman

Impact Makers Stage
1:05PM - 1:15PM
McCann

5G & The Live Content Experience

Entertainers Stage
2:30PM - 3:00PM
Momentum Worldwide

"The 5G revolution is at our door step. Most consumers today believe 5G is simply about having a faster phone or internet connection.
While this is absolutely true, 5G is so much more…in this session we will dive deep on how 5G is set to change the live experience. From concerts to sporting events to Theater, 5G will transform the way we look at the world through the virtual and augmented lenses."

Featuring: Aimee O'Rourke, Director of Strategy at Momentum

The Creator Disruption - Redefining Influencer

Ad Shapers Stage
4:00PM - 4:45PM
R/GA

Bob Greenberg (founder and Executive Chairman of R/GA) and Kay Hsu (Global Director, Instagram Creative Shop) in discussion with Whalar's CMO, Mike Hondorp.

Mike Hondorp, CMO of Whalar, the first-ever Cannes Lions-winning influencer marketing platform, will be joined on stage by legends of the industry: Kay Hsu, Global Director of Instagram's Creative Shop; and Bob Greenberg, founder and Executive Chairman of R/GA. They'll have a discussion on the creative disruption being driven by collaborations between brands and creators with influence. The shift in consumer behavior towards mobile has unlocked creativity on a global scale, and broader distribution of content has disrupted the traditional ways to be heard. We discuss creativity in influencer marketing and what the inclusion of new and numerous creative voices means for brands and advertising now and in the future. View Less
What You'll Learn from This Session...
 How to tap into creators to tell authentic and meaningful stories at scale.
 How to use technology to scale collaboration and creativity.
 Why influencer marketing matters, and why it must be done right.